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G is for Growth

Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change…

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P is for Physicality

Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While…

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