“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it, it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping…
If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At…
How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express….
It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements — but apparently it’s trumped by Christmas. Tuck that bit of information away in case you ever end up on…
I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context. I’m working on a video for each letter of the alphabet in my A to Z Growth Series, you can find them all in my LI profile….
You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they…
Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change…
Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While…
In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times out of 10. When was the last time you were digitally stalked around the web, based…
It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble. Engaging your clients is a two-part process One…
