Today’s Marketing Minute is brought to you by the letter Q, for Query. The more you know about your data, ...
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Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register ...
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Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 ...
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Brought to you by the letter "D" this 2 minute video is a riff on using all the digital channels ...
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Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital ...
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Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and ...
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It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon ...
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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted ...
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