M is for Measurement

Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital ...
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I is for Integrated

Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and ...
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B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon ...
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Triggered marketing campaigns make every dollar count

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted ...
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Is there ever a “good” time for marketing?

If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post ...
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How do you say thank you for a job well done?

How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement ...
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Show your customers love through Engagement

It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought ...
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The power and beauty of physical marketing strategies

I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the ...
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