S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register ...
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L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 ...
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D is for Digital

Brought to you by the letter "D" this 2 minute video is a riff on using all the digital channels ...
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M is for Measurable

Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital ...
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I is for Integrated

Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and ...
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B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon ...
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Triggered marketing campaigns make every dollar count

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted ...
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Is there ever a “good” time for marketing?

If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post ...
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