Create, build and sustain deeper and more rewarding relationships with donors and customers.
One-step printing: white paper to double-sided cut sheets
Speed: shrinks production schedule from 5 days into a single morning
Affordability: more cost effective than ever; lower cost alternative to colour laser
Customization: colour variable messaging & personalization on both sides
Quality: print quality previously unavailable
Create Customized Messaging Using Your Own Data and VDP
Personalized variable data printing (VDP) delivers a better response rate. That’s because when you add data-driven print communications into your marketing mix you are speaking to the masses, but communicating to the individual.
We’ve already reached a point when print can respond to your data like you’ve become accustomed to on a digital screen. Tailoring your messages and graphics to suit each recipient improves your response rate. And our team creates millions of VDP documents each year in hundreds of configurations – so you can be sure that we have the experience to do it right!
“We were thrilled with the results. The campaign delivered 42% more revenue than last year’s appeal. Prime Data made this an easy and successful campaign.”
Greg Wagland, Manager of Annual Giving at The Mustard Seed
Print technology hasn’t just evolved, it’s been reinvented over the past two decades. As a direct response to variable messaging on the web, print campaigns have adapted to include a high level of custom messaging based on data.
One of the most common fears companies have about using their own is data is that they don’t trust what they have to be accurate or secure. We are data experts. Before we get started let us clean up your database. Read our case study on how cleaning up the data for Mustard Seed contributed to increased donations year over year. As for security, we are continually vigilant on this score and our Security Officer and his team have built the infrastructure and processes that keeps our client data safe.