Posts

Canada Post ad for Zelen Shoes

22% more online sales using direct mail

 A 412% lift in mobile traffic to the website?Digital may be a great way to sell, but direct mail is clearly a great way to get them there to buy.Call us if you want to know more about how to execute campaigns like this one by Zelen Shoes.

37% response for Pizza Pizza Unaddressed Admail

 This Globe and Mail Ad just about says it all.  A well thought out direct mail campaign with a good call to action and measurable results.  Call us if you want to know more about how to execute campaigns like this one by Pizza Pizza…

Weather-triggered marketing for direct mail

Weather-triggered marketing for direct mailWhat’s the best time to drop your direct mail?I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or experiencing the problem you…
Direct Mail Full House

A Direct Mail Full House In My Mailbox

This is a Direct Mail Full House in my opinionCanada Post must be thrilled with the renewed popularity of direct mail. On this particular day I received:real live handwritten postcard, some political advertising, food, retail clothing, real…

Unaddressed Admail Prices for 2013 - No Increase!

Unaddressed Admail Prices will not increase on January 14th. Click here for the Great News and an overview of Canada Post prices changes taking effect this month. While many other rates increase, these ones do not. Call us to discuss transportation…