Posts

Admail postage prices drop for DM Fundraising in 2015.

Great news! As of January 15, 2015 fundraisers will see a reduction of 3.5% in postal rates for Admail. With these rate reductions, fundraisers can invest in more printing and mailing services to communicate with new and existing donors.The…
Canada Post ad for Zelen Shoes

22% more online sales using direct mail

 A 412% lift in mobile traffic to the website?Digital may be a great way to sell, but direct mail is clearly a great way to get them there to buy.Call us if you want to know more about how to execute campaigns like this one by Zelen Shoes.

Don’t be fooled: Email attachments are not secure

When it comes to our computers or smartphones we are quick to download the latest software or antivirus updates. However, one area we don’t tend to think or worry about is our email accounts. We should never make the mistake of thinking our…

Canada Post Corporation reduces size of cancellation marking

I’m happy to report that Canada Post reacts to client feedback these days.  Several months ago I provided constructive feedback about the size of CPC’s cancellation mark. Part of Prime Data’s role as an Expert Partner is to offer these…

If you’re having trouble remembering this, maybe it’s because you’re reading it online.

I recently participated in a Canada Post Webinar entitled Direct Mail and the Brain: New Insights from Neuroscience presented by Diana Lucaci, founder of True Impact Marketing, a neuromarketing research and strategy firm.Did you know 95% of…

Prime Data welcomes a Fresh Young Problem-Solver to our Data Department

We are pleased to welcome and introduce Jeff Tomlinson a new and valuable member to our data department. This not only means more horsepower, it also means finding better ways to do things.As “our guy” for data programming and analysis,…

Prime Data hosts coffee break for Office Hero winner, Stephanie Beakbane!

On July 3, I had the pleasure of hosting a coffee break for Stephanie Beakbane, winner of our 2014 Office Hero Contest, and some of her colleagues at Cystic Fibrosis Canada. The Office Hero Coffee Break was a booth prize for AFP Toronto Fundraising…
How a Social Media Contest works info graphic

How a social media contest works

[vc_row][vc_column width="1/1"][vc_column_text]Have you ordered your copy of this real-life digital marketing case study yet? We took our experiences from our first-ever social media contest and converted it into a white paper to help you plan…
AFP Fundraising Day Toronto 2014 graphic

AFP Fundraising Day Toronto 2014: See you there!

We're looking forward to seeing you at AFP Fundraising Day 2014 in Toronto.You'll find us in booth 206 at the trade show. There's lots to do and lots of people to see, so we want to make it worthwhile to stop by and:Pick up your FREE online…

Weather-triggered marketing for direct mail

Weather-triggered marketing for direct mailWhat’s the best time to drop your direct mail?I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or experiencing the problem you…