Posts

Dang! Kinda Neat!

Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat.  Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com - Is officially designated as This is Kinda Neat (read on) Now…

Paper Mail Can Still Party

By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. ...what a rush! So, Email throws a big…

O is for Omni-Channel - Marketing Minute

Omni-channel marketing is used by smart marketers. It's about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully…

S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register https://bit.ly/3lB9Rua Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic)…

Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how…