Posts

S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register https://bit.ly/3lB9Rua Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic)…

Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how…