Tag Archives: online

If only 6.4% of donations are online, what raises money?

Did you know that in 2013 only 6.4% of overall fundraising revenue, excluding grants, was raised online? I recently discovered this fact when I reviewed blackbaud Inc.’s 2013 Charitable Giving Report. The goal of this Report is to provide an overview of how nonprofit fundraising performed during the year. In…

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If you’re having trouble remembering this, maybe it’s because you’re reading it online.

I recently participated in a Canada Post Webinar entitled Direct Mail and the Brain: New Insights from Neuroscience presented by Diana Lucaci, founder of True Impact Marketing, a neuromarketing research and strategy firm.Did you know 95% of all decisions are based on emotion?According to Diana’s research, physical media – like…

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