Posts

Weather-triggered marketing for direct mail

Weather-triggered marketing for direct mailWhat’s the best time to drop your direct mail?I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or experiencing the problem you…
Colourful envelopes

Canada Post rate increase: what not to do

 Canada Post rate increase: what not to do As with most things in life, it’s great to have an idea of what to do to beat the recent postal rate increase. But what not to do is just as important.Leah Eustace summed it up beautifully in…