Tag Archives: fundraising direct mail

Weather-triggered marketing for direct mail

Weather-triggered marketing for direct mail When is the “right time” to drop your direct mail piece? What’s the best time to drop your direct mail? I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or…

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Canada Post rate increase: what not to do

Penny-wise and pound-foolish? Don’t save on postage by eliminating high-touch mailings.   Canada Post rate increase: what not to do  As with most things in life, it’s great to have an idea of what to do to beat the recent postal rate increase. But what not…

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