Posts

Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how…

How do you say thank you for a job well done?

https://www.youtube.com/watch?v=Gq6C-a7I4a8 How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,”…

N is for Now - Timing is everything for successful campaigns

https://www.youtube.com/watch?v=FqA7nsALQPc In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times…

Don't blame catalogues for Sears' failure

Here’s a fun fact -- my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!)…

My Day At Prime Data - A 15 year old's view of direct mail

15 year old Ashlyn Cowie spent a day around our shopI woke up at 6:30am this morning, I was curious about the day ahead of me at Prime Data. As my mom and I drove into the parking lot of the building, I got an instant rush of excitement to finally…

Looking back before leaping forward

I don’t think there’s anyone who will put forward an argument that 2016 was boring.From the arts (RIP Bowie, Prince and others) to global politics (refugees, Brexit, U.S. election) it was a wild one, with enough twists and turns for a really…

Millennials Under The Spell Of Harry Potter Direct Mail

I’ve made this case before: a printed piece of direct mail has a greater perceived value, and drives much higher results than email.Of course that’s something you’d expect me to say, because printed marketing technology is my business.…

Great news…Prime Data is growing again!

We are excited to announce that, as of December 18, 2014, Prime Data and Andrews Direct Marketing have combined to form one exceptional direct mail company!As a newly joined company under the Prime Data brand, we can offer clients more:production…

Tips for attending AFP Congress 2014

The thought of being out of the office for multiple days can be somewhat daunting however, with a few helpful tips your time spent can be well utilized and very rewarding. So change your voicemail and put your out of office on, here are five…

AFP Congress Toronto 2014 - worth a stop at booth 111

Attending the 2014 AFP Congress in Toronto from November 24 to 26? If so, make sure you come by and see Prime Data at booth #111 to learn about how we can help you build the strongest donor relationships possible with our Direct Mail - Online…