Tag Archives: direct mail

C is for Companions! Marketing Minute

Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….

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V is for Variable! Marketing Minute

V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…

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Dang! Kinda Neat!

Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat. Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com – Is officially designated as This is Kinda Neat (read on) Now you can satisfy your secret desire to…

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Paper Mail Can Still Party

By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. …what a rush! So, Email throws a big party to celebrate this milestone. They sit down with SMS…

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O is for Omni-Channel – Marketing Minute

Omni-channel marketing is used by smart marketers. It’s about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully capture your market. The very best marketers we know are using an Omni-channel…

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Best Practices for Tax Receipts – Webinar Replay

Charitable Thank You & Tax Receipts Understanding the Cost vs. Value Proposition When you say “Thank You” with your tax receipt, it improves donor relationships. Enjoy this 30 min. webinar with host Steve Falk, CEO of Prime Data, and guest Betty Vasconcelos of Canada Post, as they talk about…

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Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak,…

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How do you say thank you for a job well done?

How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express….

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Don’t blame catalogues for Sears’ failure

Here’s a fun fact — my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!) I probably delivered the wish…

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