Posts

Dang! Kinda Neat!

Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat.  Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com - Is officially designated as This is Kinda Neat (read on) Now…

Paper Mail Can Still Party

By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. ...what a rush! So, Email throws a big…

O is for Omni-Channel - Marketing Minute

Omni-channel marketing is used by smart marketers. It's about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully…

Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how…

How do you say thank you for a job well done?

https://www.youtube.com/watch?v=Gq6C-a7I4a8 How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,”…

N is for Now - Timing is everything for successful campaigns

https://www.youtube.com/watch?v=FqA7nsALQPc In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times…

Don't blame catalogues for Sears' failure

Here’s a fun fact -- my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!)…

My Day At Prime Data - A 15 year old's view of direct mail

15 year old Ashlyn Cowie spent a day around our shopI woke up at 6:30am this morning, I was curious about the day ahead of me at Prime Data. As my mom and I drove into the parking lot of the building, I got an instant rush of excitement to finally…