Tag Archives: digital marketing

W is for Win Back! Marketing Minute

Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…

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Best Practices for Tax Receipts – Webinar Replay

Charitable Thank You & Tax Receipts Understanding the Cost vs. Value Proposition When you say “Thank You” with your tax receipt, it improves donor relationships. Enjoy this 30 min. webinar with host Steve Falk, CEO of Prime Data, and guest Betty Vasconcelos of Canada Post, as they talk about…

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Nonprofit Fundraisers Just Received A Major Gift

Now it’s easier to thank donors and send a tax receipt! Canada Post announced this week that they have acted upon the advocacy of Steve Falk, CEO of Prime Data, and other industry leaders and have included thank you notes with tax receipts in the Personalized Mail category.  Until this…

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Business Recovery Summit Series

Register now at  Marketing’s most important function is to identify, engage with, and convert potential consumers into valuable and loyal customers that create long term revenue streams. Through the chaos of COVID-19, marketers have had to rethink their strategies in an unpredictable environment. The CFA’s Business Recovery Marketing Summit is…

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Amp It Up Marketing Summit

Ready to take your marketing to the next level? Join Oct 15th for the “Amp it Up!” Virtual Marketing Series, hosted by Canada Post. Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness. You’ll learn how to engage audiences whose needs are…

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Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak,…

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L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them regularly. Despite all the digital tools…

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