- Direct mail is meaningful.
57% of study participants say they are more likely to feel valued when brands contact them through mail than email.
- Direct mail gets noticed.
70% of Canadians are curious to find out what’s in their mailbox. When was the last time you felt that positive when opening your morning’s email?
- Direct mail persists.
32% have passed a direct mail ad along to someone else. Compare this to 26% for email ads, and 22% for social media promotions.
- Direct mail drives traffic.
64% have visited a website in reaction to direct mail.
- Direct mail persuades
50% have purchased a product in-store over the past six months as a result of a direct mail ad.