M is for Measurable

Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point. A lot of the time it still comes down to A/B testing to determine…

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Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s another story).  I…

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I Can’t Thank You Enough

I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that…

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Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations.  But what if you were to reframe the price of a product or service you were considering as an investment in your campaign’s success? On June 12th it’s…

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Letters Feel Better

The following is a guest post from our Senior Sales Executive Ted Haberer My friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through the wooded valley and…

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