Measuring things is tricky In the physical world there are a lot of different ways to measure. In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point. A lot of the time it still comes down to A/B testing to determine…
I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting. I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s another story). I…
I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that…
A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us — because a good party should always be shared with the…
Guest post from Dana Williams, Manager, Data Programming For the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in knowledge, experience, culture and personalities that make this…
Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment in your campaign’s success? On June 12th it’s…
Any proud parent will tell you it’s hard not to brag about your kids. In the same vein, I’m very proud of the team we’ve built at Prime Data. And I need to brag about them a little, because every time I do, our clients’ eyes light up. Clients know…
The following is a guest post from our Senior Sales Executive Ted Haberer My friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through the wooded valley and…
We just bought a dishwasher. It seems they have a seven-year shelf life, so it’s something we all do with some regularity. But how do you tell the real quality of a dishwasher, anyway? You can be fooled by a lot of glitter and flash…when all you really want is…
When it comes to marketing I’ve spoken before about why aligning digital and print is crucial to creating successful campaigns. The same data that powers your online activities, supercharges the effectiveness of print while closing the circle on the customer journey. Thanks to my co-presenter, Varun…
