Making the case for print in eCommerce marketing

When a person misreads their audience, we call them tone-deaf. But when it comes to eCommerce I believe a lot of retailers have developed a bad case of tech-blindness.And by that I mean they don’t see the opportunities right in front of them…

Don't let shiny new technology limit your marketing options

It’s hard to believe that January marked the 10th anniversary of the first iPhone.Looking back, it’s shocking to consider just what kind of revolution that one piece of technology unleashed. With a single product launch Apple basically killed…

Women’s March Weapon #1 - A Stamp-Propelled Postcard Rocket

“We Shall Overcomb”In Toronto last Saturday I joined a reported 60,000 people in support of the Washington Women’s March.  Here’s a shot I took as the group crammed into the square at Toronto City Hall to hear the final address.  There…

Will DIGITAL embrace ANALOG in 2017? My 3 predictions

My prediction for 2017? This will be the year of the rising importance that “Analog” -- the tactile objects and real interactions with which we imbue so much meaning -- becomes recognized for its importance in our digital-hyped marketing…

Looking back before leaping forward

I don’t think there’s anyone who will put forward an argument that 2016 was boring.From the arts (RIP Bowie, Prince and others) to global politics (refugees, Brexit, U.S. election) it was a wild one, with enough twists and turns for a really…

The new holiday tradition: e-commerce

One of the guys who does some marketing work for us told me recently that he’d completely finished his Christmas shopping. And he hadn’t set foot in a mall.  My father buys nearly everything online too, and he’s no millennial. Every…

Fun fact: 9 billion pcs still making CANADA post relevant today

Mail is dead. Long live mail!It’s like an internet meme that just won’t die. If mail isn’t already going the way of the dinosaurs then the metaphorical internet meteor is certainly on it’s way to deliver the fatal blow at some point…

Just how important is direct mail to charities?

I certainly understand the branding behind Giving Tuesday. After Black Friday and Cyber Monday, having a day that promotes charity over consumption is a great way to add a bit of balance to the season. https://www.youtube.com/watch?v=Mt1t1vXv7Vw This…

Association of Fundraising Professionals Conference Picks

Whenever I attend an event  I like to take a deep dive into the sessions ahead of time to make sure I map out an experience that allows me to come away with new ideas to make Prime Data even more responsive to client’s needs.This year’s…

Variable Print and Digital Marketing: two pieces of the same puzzle

I’m a big proponent for breaking down the silos between online and offline marketing and communications efforts.  In fact, finding the value in the physical, or analog was the the topic of a book launch I attended last night in Toronto, for…