R is for Retention - Actual Touch Completes Your Customer Retention Strategy

https://www.youtube.com/watch?v=Fm-dZSdQl7I I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple.…

What do successful meetings have in common with playing the drums?

Guest post from Dana Williams,  Manager, Data ProgrammingFor the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Employee Engagement Makes Prime Data a Better Partner

Any proud parent will tell you it’s hard not to brag about your kids. In the same vein, I’m very proud of the team we’ve built at Prime Data. And I need to brag about them a little, because every time I do, our clients’ eyes light up.…

Letters Feel Better

,
The following is a guest post from our Senior Sales Executive Ted HabererMy friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through…

Defining the “real” quality of variable digital print ads

We just bought a dishwasher. It seems they have a seven-year shelf life, so it’s something we all do with some regularity. But how do you tell the real quality of a dishwasher, anyway? You can be fooled by a lot of glitter and flash…when…

Online triggers: a POWerful way to align digital and print marketing efforts

When it comes to marketing I’ve spoken before about why aligning digital and print is crucial to creating successful campaigns.The same data that powers your online activities, supercharges the effectiveness of print while closing the circle…

Mail less, raise more

How listening to your donors helps you reduce the amount you spend to raise a dollarHere are some industry slogans you won’t likely see promoted:Drink less wine - a message from local vintnersKeep your old car longer - brought to you by your…

Make sure your digital marketing message hits home

Marketing today is about crunching numbers and following hard data to make decisions and win over consumers. It’s the reason we’re tracked virtually everywhere we go online. Digital tracking isn’t so scary anymoreVisit an eCommerce website…

Autoresponders on the fridge? ResponsivePrint can do it.

It’s standard marketing practice that every purchase, registration or newsletter signup is quickly followed by an autoresponder of some kind.Do you read them? I rarely do. In fact when I see the autoresponder show up I generally just consider…