Letters Feel Better

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The following is a guest post from our Senior Sales Executive Ted HabererMy friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through…

Defining the “real” quality of variable digital print ads

We just bought a dishwasher. It seems they have a seven-year shelf life, so it’s something we all do with some regularity. But how do you tell the real quality of a dishwasher, anyway? You can be fooled by a lot of glitter and flash…when…

Online triggers: a POWerful way to align digital and print marketing efforts

When it comes to marketing I’ve spoken before about why aligning digital and print is crucial to creating successful campaigns.The same data that powers your online activities, supercharges the effectiveness of print while closing the circle…

Mail less, raise more

How listening to your donors helps you reduce the amount you spend to raise a dollarHere are some industry slogans you won’t likely see promoted:Drink less wine - a message from local vintnersKeep your old car longer - brought to you by your…

Make sure your digital marketing message hits home

Marketing today is about crunching numbers and following hard data to make decisions and win over consumers. It’s the reason we’re tracked virtually everywhere we go online. Digital tracking isn’t so scary anymoreVisit an eCommerce website…

Autoresponders on the fridge? ResponsivePrint can do it.

It’s standard marketing practice that every purchase, registration or newsletter signup is quickly followed by an autoresponder of some kind.Do you read them? I rarely do. In fact when I see the autoresponder show up I generally just consider…

Why direct mail is more valuable to advertisers than ever

You don’t often hear of a platform coming back stronger than ever after being decisively thumped by a new technology. But that’s the story of direct mail. It might be hard to remember, but there was a time before the internet and email and…
2018 ontario municipal election

Voter registration cards: Your data security matters

As the Ontario municipal elections approach, towns and cities across the province are gearing up to mail voter registration cards to residents. And if your municipality hasn’t already started, it is certainly one of the big projects looming…

Unboxing the General Mills & Canada Post Olympic Campaign

https://www.youtube.com/watch?v=zbti-IpUWgM Don’t like videos? Read the transcript! Hey, how’re you doing? Steve Falk here from Prime Data. We’re going to do an unboxing of this box of Cheerios - one of my favorite breakfast treats. Turns…

Christmas and holiday cards show the real value of direct mail

As someone who works in direct mail I’m used to making a solid business case for using print as part of comprehensive multi-channel marketing campaigns.And while I can cite all sorts of stats on the effectiveness and perceived value of sending…