Is it time to change the channel on your marketing campaigns?

https://www.youtube.com/watch?v=SYxncnAyVjc Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with…

Let's get physical

https://www.youtube.com/watch?v=b2tBOefwCeA Let's get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct…
Aurora Chamber of Commerce Business Excellence Awards logo

Sure, it’s a cliche, but it truly is an honour to be nominated

  A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us -- because a good party should always…

Timing is everything for successful campaigns

https://www.youtube.com/watch?v=FqA7nsALQPc In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times…

Reduce the churn to increase your earn!

https://www.youtube.com/watch?v=cIKGo2uJieM It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re…

Actual Touch Completes Your Customer Retention Strategy

https://www.youtube.com/watch?v=Fm-dZSdQl7I I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple.…

What do successful meetings have in common with playing the drums?

Guest post from Dana Williams,  Manager, Data ProgrammingFor the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Employee Engagement Makes Prime Data a Better Partner

Any proud parent will tell you it’s hard not to brag about your kids. In the same vein, I’m very proud of the team we’ve built at Prime Data. And I need to brag about them a little, because every time I do, our clients’ eyes light up.…