I is for Integrated

https://www.youtube.com/watch?v=Hztqq-vwmws Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking…

Prime Data now offering direct mail and inkjet through 45 Print Three locations across Canada

Prime Data is now the most widely represented direct mail company in Canada.  Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers…

Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s…

I Can't Thank You Enough

https://www.youtube.com/watch?v=BpwX-x_dliI I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors…

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros,…

Triggered marketing campaigns make every dollar count

https://www.youtube.com/watch?v=vnw8rLI_upg “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,…

Is there ever a "good" time for marketing?

https://www.youtube.com/watch?v=E-A45xIEYl4 If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target,…

Canada's Prime Data named a 2019 Employee Recommended Workplace by the Globe and Mail

My colleagues have made this award possible and they are already working towards it for next year. Thank you, you've made Prime Data an Employee Recommended Workplace. Read all about it in Graphics Arts magazine #healthyworkplace #marketing…