How do you say thank you for a job well done?

https://www.youtube.com/watch?v=Gq6C-a7I4a8 How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,”…

Show your customers love through Engagement

https://www.youtube.com/watch?v=GwspbRux8mI It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements -- but apparently…

The power and beauty of physical marketing strategies

https://www.youtube.com/watch?v=ZtUUkHAwJPQ I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context.  I’m working on a video for each letter of the alphabet in my A to…

Deliver More for Your High Value Clients

https://www.youtube.com/watch?v=rZJQjgDZdkc You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients…

Is it time to change the channel on your marketing campaigns?

https://www.youtube.com/watch?v=SYxncnAyVjc Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with…

Let's get physical

https://www.youtube.com/watch?v=b2tBOefwCeA Let's get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct…
Aurora Chamber of Commerce Business Excellence Awards logo

Sure, it’s a cliche, but it truly is an honour to be nominated

  A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us -- because a good party should always…

Timing is everything for successful campaigns

https://www.youtube.com/watch?v=FqA7nsALQPc In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times…

Reduce the churn to increase your earn!

https://www.youtube.com/watch?v=cIKGo2uJieM It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re…

Actual Touch Completes Your Customer Retention Strategy

https://www.youtube.com/watch?v=Fm-dZSdQl7I I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple.…