D is for Digital

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Brought to you by the letter "D" this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours…
Prime Data Spring Tune Up logo

Spring Tune Up is Sprouting at Prime Data

Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we've come up with a Spring Tune Up campaign Starting…

COVID-19 - our most recent news

Last updated July, 2020 Some of our clients have asked us for a statement on what we're doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested…

M is for Measurement

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https://www.youtube.com/watch?v=CN4Dos71MYY Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get…

Wings of Leadership Award has spirits soaring at Prime Data

I is for Integrated

https://www.youtube.com/watch?v=Hztqq-vwmws Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking…

Prime Data now offering direct mail and inkjet through 45 Print Three locations across Canada

Prime Data is now the most widely represented direct mail company in Canada.  Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers…

Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s…

I Can't Thank You Enough

https://www.youtube.com/watch?v=BpwX-x_dliI I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors…

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros,…