I is for Integrated

https://www.youtube.com/watch?v=Hztqq-vwmws Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking…

The Depths Reveal Hidden Treasures

What do scuba diving and direct marketing have in common? More than you might think, actually. I’ve been a certified diver for over 25 years and it’s indeed a passion!  I’ve been in the direct marketing industry for even longer.  I…

Prime Data now offering direct mail and inkjet through 45 Print Three locations across Canada

Prime Data is now the most widely represented direct mail company in Canada.  Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers…

Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s…

I Can't Thank You Enough

https://www.youtube.com/watch?v=BpwX-x_dliI I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors…

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros,…

Prime Data excited to welcome Jim Wisner - Bringing successful new tools to more fundraisers and marketers -

FOR IMMEDIATE RELEASE AURORA, ON, 5 September 2019 – Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development.  Jim is highly respected in the printing and direct marketing industries. He works…

Beware Canada Post's Personalized Mail Trap

In January each year, Canada Post announces changes to specifications and prices. This year, there was a small increase to the most commonly used rate -- Personalized Mail.  Here’s where you can find an Overview of all the Postal Price…

Triggered marketing campaigns make every dollar count

https://www.youtube.com/watch?v=vnw8rLI_upg “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,…

Is there ever a "good" time for marketing?

https://www.youtube.com/watch?v=E-A45xIEYl4 If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target,…