COVID-19 - our most recent news

Last updated March 24, 2020 Some of our clients have asked us for a statement on what we're doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested…

M is for Measurement

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https://www.youtube.com/watch?v=CN4Dos71MYY Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get…

I is for Integrated

https://www.youtube.com/watch?v=Hztqq-vwmws Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking…

The Depths Reveal Hidden Treasures

What do scuba diving and direct marketing have in common? More than you might think, actually. I’ve been a certified diver for over 25 years and it’s indeed a passion!  I’ve been in the direct marketing industry for even longer.  I…

Prime Data now offering direct mail and inkjet through 45 Print Three locations across Canada

Prime Data is now the most widely represented direct mail company in Canada.  Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers…

Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s…

I Can't Thank You Enough

https://www.youtube.com/watch?v=BpwX-x_dliI I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors…

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros,…
Jim Wisner, VP Prime Data

Prime Data excited to welcome Jim Wisner - Bringing successful new tools to more fundraisers and marketers -

FOR IMMEDIATE RELEASE AURORA, ON, 5 September 2019 – Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development.  Jim is highly respected in the printing and direct marketing industries. He works…