Nonprofit Fundraisers Just Received A Major Gift

Now it's easier to thank donors and send a tax receipt! Canada Post announced this week that they have acted upon the advocacy of Steve Falk, CEO of Prime Data, and other industry leaders and have included thank you notes with tax receipts…

Business Recovery Summit Series

Register now at https://cfa.swoogo.com/cfa-brs Marketing’s most important function is to identify, engage with, and convert potential consumers into valuable and loyal customers that create long term revenue streams. Through the chaos…

Amp It Up Marketing Summit

Ready to take your marketing to the next level? Join Oct 15th for the "Amp it Up!" Virtual Marketing Series, hosted by Canada Post. Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness.…

S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register https://bit.ly/3lB9Rua Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic)…

Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how…

L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them…

D is for Digital

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Brought to you by the letter "D" this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours…
Prime Data Spring Tune Up logo

Spring Tune Up is Sprouting at Prime Data

Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we've come up with a Spring Tune Up campaign Starting…

COVID-19 - our most recent news

Last updated November, 2020 Some of our clients have asked us for a statement on what we're doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested…

M is for Measurable

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https://www.youtube.com/watch?v=CN4Dos71MYY Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get…