Effective nonprofit marketing is all about reaching your donors in the right place, at the right time with the right message. We produce over 250 major campaigns and tens of millions of letter each year. As one of our top areas of expertise, Prime Data is well-versed in creating successful nonprofit direct marketing campaigns that are eye-catching, data-rich, and perfectly targeted. Over the years, our unique strategies have helped drive donations through direct mail fundraising, and can do the same for you!

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Nonprofit marketing at its finest

As a client-first organization, Prime Data takes the time to understand the nonprofit sector. For over 20 years, we’ve belonged and actively participated in AFP. We were the first to invest in sheet-fed variable inkjet printing for this sector, which has made producing direct mail faster, easier, and more personalized. This has also allowed us to send cost-effective thank you notes and tax receipts out in small batches.

Our Process

NGOs and fundraising organizations need to be nimble in the way they reach out and stay connected with donors. Our process is designed to maximize the potential of each communication.

Our end-to-end direct mailing and print services include:

Consultation
Customer journey assessment
Workflow automation for triggered mail or batch mail processing
Segmentation and data cleansing
Design
Print services (including Variable Data Printing)
Mailing services (In partnership with Canada Post)

Prime Data can help you by crafting, printing, mailing, and managing:

Introductory letters
Second gift mailers
Monthly upgrades
Fundraising program promotions
Custom updates and reports
Personalized value-adds and gifts

Over 20 years of generating successful fundraising ideas for nonprofits

Whether you’re wondering how to follow up with a potential donor or you need help coming up with fundraising campaign ideas, Prime Data is here for you every step of the way. We’re making it easier to reach out to your customers using direct mail. Through proprietary methods, we’re able to take months out of the planning and preparation stages, and weeks out of production – ultimately saving you time and money. As one of the top mailing companies in Canada, Prime Data has continually demonstrated that direct mail for nonprofits is a growing area with the capability of bringing in large amounts of untapped proceeds.

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You’re in good company! – Browse relevant case studies

Wayfair Canada – Remarketing with a Twist

Sephora – Retargeting with Direct Mail Amplifies Results.

Our application’s web-to-print database marketing is depended on by the automotive industry throughout Canada. Our success rests completely on the decision to make Prime Data our printing partner …

Steve Southin

Co-Founder, BUMPER Apps Inc.

… Webcom had a project with Canada Post recently – and after speaking to Steve about alternate options on the production and mailing of Canada Post’s publication, he presented a plan that cut a $7,000 project down to a $2,500 project, and at the same time saved me 4 days of production …

Tom Higgins

Project Manager, Webcom

Prime Data has been absolutely incredible working with us as a non-profit … They created a customized automation to help save us time and ensure a quicker turn-around. They’ve have been extremely supportive and ensure that any one-off requests are always fulfilled …