Even in this increasingly digital world, direct marketing has a proven track record of success and continues to be a top choice for marketers. Direct mail is impactful, results-driven, and a fantastic way to make meaningful connections with your customers. As a marketing channel, it remains one of the most popular options. In fact, B2B marketers are investing an average of 25% of their budgets on direct marketing and print advertising.* At Prime Data, we’re making it easier to reach out to your customers using direct mail. Through proprietary methods, we’re able to take months out of the planning and preparation stages, and weeks out of production – ultimately saving you time and money. Our highly personalized direct marketing campaigns (using VDP) are designed to build brand loyalty, bring in new leads, improve retention, and boost existing online and offline campaigns.

Direct marketing at its finest and easiest

As marketers, many of us have information-rich first-party customer data available at our fingertips. Thanks to major advancements in variable data technology, web-to-print software, and digital printing processes, marketers are now able to create unique mailers that allow for one-on-one communication with every customer. By blending technology and creativity, brands that use Prime Data are benefiting from higher engagement rates and greater retention.

Our Process

The marketing industry moves at lightning speed, and in order to keep up with consumer demand, marketing tactics need to be fresh and effective. Our marketing communications process is designed to enhance customer satisfaction at each touchpoint.

Our end-to-end direct mailing and print services include:

  • Consultation
  • Customer journey assessment
  • Workflow automation for triggered mail or batch mail processing
  • Segmentation and data cleansing
  • Design
  • Print services (including Variable Data Printing)
  • Mailing services (In partnership with Canada Post)

Prime Data can help you by crafting, printing, mailing, and managing:

  • VDP direct mail postcards, tailored to each customer
  • Retargeting/remarketing print ads
  • Custom sales/promotions
  • Product samples with personalized packaging and message
  • Thank you notes, birthday cards, anniversary cards, etc.
  • Print marketing materials
  • Loyalty program letters/invitations
  • Event invitations
  • Appointment reminders (auto, dentist, etc.)

Over 20 years of generating successful direct marketing strategies

Whether you’re looking for the latest way to align your DM with your digital marketing objectives or you simply need help with more traditional mailing and logistics, Prime Data is here for you every step of the way. We’ll help you easily and effectively reach your customers with direct mail, shaving days (or even weeks) off your turnaround time. As one of the top direct marketing companies in Canada, Prime Data has continually demonstrated that direct mail is a growing area with the capability of bringing in large amounts of untapped revenue.

You’re in good company! – Browse relevant case studies

Wayfair Canada – Remarketing with a Twist

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Sephora – Retargeting with Direct Mail Amplifies Results.

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Rave Reviews From Real Clients

Our application’s web-to-print database marketing is depended on by the automotive industry throughout Canada. Our success rests completely on the decision to make Prime Data our printing partner …

Steve Southin

Co-Founder, BUMPER Apps Inc.

… Webcom had a project with Canada Post recently – and after speaking to Steve about alternate options on the production and mailing of Canada Post’s publication, he presented a plan that cut a $7,000 project down to a $2,500 project, and at the same time saved me 4 days of production …

Tom Higgins

Project Manager, Webcom

Prime Data has been absolutely incredible working with us as a non-profit … They created a customized automation to help save us time and ensure a quicker turn-around. They’ve have been extremely supportive and ensure that any one-off requests are always fulfilled …

Jessica Silva


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