I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context. I’m working on a video for each letter of the alphabet in my A to Z Growth Series, you can find them all in my LI profile….
You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they…
Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change…
Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While…
In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times out of 10. When was the last time you were digitally stalked around the web, based…
It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble. Engaging your clients is a two-part process One…
I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple. If you have pictures and videos on your phone you don’t often look at them….
