Growth A to Z

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A to Z Growth Video Recap

Well folks, I’ve finally reached the end of the alphabet. Here’s the final video in the Growth A-Z series, which shares insights, current research, and my favourite ideas about Growth in revenue, marketing, sales, and engagement. And it uses every single letter! It’s been fun over the last 3.5…

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A is for Asocial! Marketing Minute

Asocial. Digital Media Detox. When people have had too much technology, they turn off their cell phones and computers, log off Facebook, and take holidays from Twitter. So many social media platforms with feeds that reach millions of people every day… but do they really? With the algorithms changing…

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W is for Win Back! Marketing Minute

Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…

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C is for Companions! Marketing Minute

Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….

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V is for Variable! Marketing Minute

V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…

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Y is for You! Marketing Minute

Let’s talk about YOU! You’re at a dinner party, and you’re chatting with the person next to you. Do you:A: Fill their ears with everything about you?B: Ask them questions that will draw them out a little and have them share something about themselves, instead of just ‘talking at…

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O is for Omni-Channel! Marketing Minute

Omni-channel marketing is used by smart marketers. It’s about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully capture your market. The very best marketers we know are using an Omni-channel…

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Q is for Query! Marketing Minute

Today’s Marketing Minute is brought to you by the letter Q, for Query. The more you know about your data, the better. Query your data. It’s November 2020, and you may have noticed the recent passing of Alex Trebek, the long-time game show host of Jeopardy. The show is…

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S is for Seize the Day! Marketing Minute

Seize the Day! My latest video ALSO speaking at Canada Post “Amp It Up” Summit on Thursday, Oct. 15th. Register Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic) emails that seize a moment have enormous value. First purchases, birthdays, cart…

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D is for Digital! Marketing Minute

Brought to you by the letter “D” this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours of online triggers, like a remarketing…

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I is for Integrated! Marketing Minute

Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking down the silos between channels makes sure that your social media marketers, email advertisers and programmatic…

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B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term…

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G is for Growth

Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change…

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P is for Physicality

Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While…

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