Webinar replay: It’s Easy! Find out how you can “do” carbon neutral direct mail. A quick, 20-minute webinar that talks about how your organization can implement a carbon neutral direct mail campaign. Interested in learning more? Click below to book a chat with Steve. Book a chat with Steve…
Well folks, I’ve finally reached the end of the alphabet. Here’s the final video in the Growth A-Z series, which shares insights, current research, and my favourite ideas about Growth in revenue, marketing, sales, and engagement. And it uses every single letter! It’s been fun over the last 3.5…
How are you seizing the moment over “spraying and praying” with your direct mail marketing campaign? You can increase the impact of direct mail by seizing a moment. An unsubscribe, unopened mail, unengaged customer, or thank you, for instance. The ability to tie in CRM tools and produce high-quality,…
Asocial. Digital Media Detox. When people have had too much technology, they turn off their cell phones and computers, log off Facebook, and take holidays from Twitter. So many social media platforms with feeds that reach millions of people every day… but do they really? With the algorithms changing…
Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…
Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….
V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…
Let’s talk about YOU! You’re at a dinner party, and you’re chatting with the person next to you. Do you:A: Fill their ears with everything about you?B: Ask them questions that will draw them out a little and have them share something about themselves, instead of just ‘talking at…
Omni-channel marketing is used by smart marketers. It’s about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully capture your market. The very best marketers we know are using an Omni-channel…
Today’s Marketing Minute is brought to you by the letter Q, for Query. The more you know about your data, the better. Query your data. It’s November 2020, and you may have noticed the recent passing of Alex Trebek, the long-time game show host of Jeopardy. The show is…
