Duplicate Duplicate Duplicate
We find and remove duplicates
- J. Smith, John Smith, J. & A. Smith, A. Smith, A & J Smith
- Experience – merged and purged nearly 100 million records this year
- Results – duplicate identification and removal improves response
Not all duplicate elimination is created equal.
We’ve learned the art of identifying duplicate records in data files. The process of merging files and purging duplicates is strongly linked to the work of data cleaning, then crafting the correct queries that identify the appropriate duplicates. Some campaigns require one message per address, others one per unique person at an address, and others numerous family members at a single address.