DMA Las Vegas &THEN learn about automated direct mail
DMA &THEN conference, Las Vegas
Tuesday, October 9th, Canada Post Presents Whitepaper – LIVE
Showcasing a Wayfair pilot that doubled response rates with printed, personalized offers sent next day from online triggers
TAP INTO TARGETED ADDRESS INTELLIGENCE TO GAIN NEW CUSTOMERS
Tina Lavigne-Lind, Director, Smartmail Marketing Strategy, Canada Post
Engage online customers and donors with physical mail power
Email open rates are declining. 31% of customers have adblockers. 70% of online sales are lost to abandoned carts. RevenueDriverTM helps you easily reach the customers that online ads and emails don’t so you can re-engage your customers and recapture lost sales.
Automation makes it easy
RevenueDriverTM uses digital triggers to create personalized cards and letters that are automatically printed and mailed to your customers in Canada, the U.S. or Europe with hours of online activity.
Choose your triggers, like first purchase, a birthday or membership anniversary, abandoned or viewed products, and send us the data daily.
We’ll automatically create a full-colour variable card or letter to send in the mail. You can even feature an offer for the product they’ve viewed or abandoned.
Add powerful messages to your eCommerce strategy for:
- Unopened Email Strategy – send printed mail to engage customers who don’t open email
- Win-back programs – include an offer a past customer can’t refuse
- Cart abandonment – feature the product left in the cart to recapture a share of the 70% of online sales lost to abandoned carts
- Form abandonment – remind your contact to complete the form
- Boost 2nd gift or purchase rate – strengthen a new customer relationship
- Loyalty points/bonus gift – build your customer relationship with custom mail at key points
- Reduced-to-clear products – match clearance products with the right buyers