S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register https://bit.ly/3lB9Rua Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic)…

L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them…

D is for Digital

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Brought to you by the letter "D" this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours…

M is for Measurable

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https://www.youtube.com/watch?v=CN4Dos71MYY Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get…

I is for Integrated

https://www.youtube.com/watch?v=Hztqq-vwmws Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking…

B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros,…

Triggered marketing campaigns make every dollar count

https://www.youtube.com/watch?v=vnw8rLI_upg “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,…

Is there ever a "good" time for marketing?

https://www.youtube.com/watch?v=E-A45xIEYl4 If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target,…

How do you say thank you for a job well done?

https://www.youtube.com/watch?v=Gq6C-a7I4a8 How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,”…

Show your customers love through Engagement

https://www.youtube.com/watch?v=GwspbRux8mI It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements -- but apparently…