V is for Variable! Marketing Minute

V is for Variable - A Marketing Minute by Steve Falk   Cookies are a beautiful thing. Especially when they're in browsers. They allow you to deliver a variable message to the person who's online. For example, a person in their…

Dang! Kinda Neat!

Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat.  Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com - Is officially designated as This is Kinda Neat (read on) Now…

Paper Mail Can Still Party

By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. ...what a rush! So, Email throws a big…

O is for Omni-Channel - Marketing Minute

Omni-channel marketing is used by smart marketers. It's about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully…

S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post "Amp It Up" Summit on Thursday, Oct. 15th. Register https://bit.ly/3lB9Rua Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic)…

L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them…

D is for Digital

,
Brought to you by the letter "D" this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours…