B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC - Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros,…

Triggered marketing campaigns make every dollar count

https://www.youtube.com/watch?v=vnw8rLI_upg “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it,…

Is there ever a "good" time for marketing?

https://www.youtube.com/watch?v=E-A45xIEYl4 If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target,…

How do you say thank you for a job well done?

https://www.youtube.com/watch?v=Gq6C-a7I4a8 How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,”…

Show your customers love through Engagement

https://www.youtube.com/watch?v=GwspbRux8mI It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements -- but apparently…

The power and beauty of physical marketing strategies

https://www.youtube.com/watch?v=ZtUUkHAwJPQ I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context.  I’m working on a video for each letter of the alphabet in my A to…

Deliver More for Your High Value Clients

https://www.youtube.com/watch?v=rZJQjgDZdkc You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients…

Is it time to change the channel on your marketing campaigns?

https://www.youtube.com/watch?v=SYxncnAyVjc Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with…

Let's get physical

https://www.youtube.com/watch?v=b2tBOefwCeA Let's get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct…

Timing is everything for successful campaigns

https://www.youtube.com/watch?v=FqA7nsALQPc In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times…