Letters Feel Better

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The following is a guest post from our Senior Sales Executive Ted HabererMy friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through…

Increase in Response Rates By Using Clean Data

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[su_box title="Dear Mr. DECEASED OR MOVED," style="soft" box_color="#c9a671"]We appreciate your ongoing support. The last time we were in CITY FIELD BLANK, I had a chance to speak to your friends and neighbours about NOTE: DOG CAMPAIGN TO BE…

Increase in Response Rates By Using Clean Data

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[su_box title="Dear Mr. DECEASED OR MOVED," style="soft" box_color="#c9a671"]We appreciate your ongoing support. The last time we were in CITY FIELD BLANK, I had a chance to speak to your friends and neighbours about NOTE: DOG CAMPAIGN TO BE…

ICM Direct Mail Resources

When is Direct Mail most effective? Best for Maintaining Existing instead of Aquiring New Donors or Clients !When there is a CRM tool used to maintain full addresses of clients and ideally their historical dataWhen the product or service has…

Prime Data and Delphax make direct mail faster and more affordable

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The elan™ 500 inkjet colour printer in Canada, changing the face of direct mailFOR IMMEDIATE RELEASEAURORA, ON - April 28, 2015 – Prime Data is the first company in Canada to utilize the elan™ 500  -- a new high speed, (up to 500 duplex…

New Technology for Direct Marketers

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When I was a kid, I remember watching Kubrick’s 2001: A Space Odyssey (cue The Planets by Holst). I also remember the supercomputer Hal 9000 -- it’s machinations and how the movie served as a cautionary tale about AI.More importantly, the…

When it comes to admail, size does matter

When you’re putting together a campaign that includes dimensional (non-flat) admail, it’s really easy to get caught up in the wonderful work your designers come up with. So easy that you might not even think about how much it’s going to…

Prime Data applauds Bumper App on prestigious award

Congratulations to our client Bumper App Inc., for receiving this year’s Automotive Website Award for Marketing Innovation.Bumper App is an automated contact management and marketing platform that allows dealers to take control of their retention…

Prime Data featured on Printaction.com

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Click here to view the headline story featuring our new, eco-friendly, green printer on the industry website, Printaction.com and learn how we are changing variable data printing and direct mailing for the better.

Public chooses stamp to support Charity

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Canada Post has launched its first publicly chosen  stamp.  One dollar from the sale of a book of stamps goes towards the Canada Post Foundation for Mental Health.See Canada Post link for more details