Beware Canada Post's Personalized Mail Trap

In January each year, Canada Post announces changes to specifications and prices. This year, there was a small increase to the most commonly used rate -- Personalized Mail.  Here’s where you can find an Overview of all the Postal Price…
Aurora Chamber of Commerce Business Excellence Awards logo

Sure, it’s a cliche, but it truly is an honour to be nominated

  A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us -- because a good party should always…

What do successful meetings have in common with playing the drums?

Guest post from Dana Williams,  Manager, Data ProgrammingFor the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Employee Engagement Makes Prime Data a Better Partner

Any proud parent will tell you it’s hard not to brag about your kids. In the same vein, I’m very proud of the team we’ve built at Prime Data. And I need to brag about them a little, because every time I do, our clients’ eyes light up.…

Letters Feel Better

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The following is a guest post from our Senior Sales Executive Ted HabererMy friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through…

Defining the “real” quality of variable digital print ads

We just bought a dishwasher. It seems they have a seven-year shelf life, so it’s something we all do with some regularity. But how do you tell the real quality of a dishwasher, anyway? You can be fooled by a lot of glitter and flash…when…

Online triggers: a POWerful way to align digital and print marketing efforts

When it comes to marketing I’ve spoken before about why aligning digital and print is crucial to creating successful campaigns.The same data that powers your online activities, supercharges the effectiveness of print while closing the circle…

Mail less, raise more

How listening to your donors helps you reduce the amount you spend to raise a dollarHere are some industry slogans you won’t likely see promoted:Drink less wine - a message from local vintnersKeep your old car longer - brought to you by your…