The Depths Reveal Hidden Treasures

What do scuba diving and direct marketing have in common? More than you might think, actually. I’ve been a certified diver for over 25 years and it’s indeed a passion!  I’ve been in the direct marketing industry for even longer.  I…

Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s…

I Can't Thank You Enough

https://www.youtube.com/watch?v=BpwX-x_dliI I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors…

Beware Canada Post's Personalized Mail Trap

In January each year, Canada Post announces changes to specifications and prices. This year, there was a small increase to the most commonly used rate -- Personalized Mail.  Here’s where you can find an Overview of all the Postal Price…
Aurora Chamber of Commerce Business Excellence Awards logo

Sure, it’s a cliche, but it truly is an honour to be nominated

  A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us -- because a good party should always…

What do successful meetings have in common with playing the drums?

Guest post from Dana Williams,  Manager, Data ProgrammingFor the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations. But what if you were to reframe the price of a product or service you were considering as an investment…

Employee Engagement Makes Prime Data a Better Partner

Any proud parent will tell you it’s hard not to brag about your kids. In the same vein, I’m very proud of the team we’ve built at Prime Data. And I need to brag about them a little, because every time I do, our clients’ eyes light up.…

Letters Feel Better

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The following is a guest post from our Senior Sales Executive Ted HabererMy friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through…