Using direct mail to find new customers and generate huge returns After successfully expanding into Canada, Wayfair needed a partner to help identify targeting opportunities in this new market. Working with Canada Post produced actionable insights. Expanding the business and maximizing growth For years before retail giant Wayfair launched its…

Direct mail brings shoppers back to their abandoned carts When international beauty brand Sephora includes direct mail in its retargeting program, the company discovers personalized print motivates people to finalize sales. More than a pretty face Since its debut 20 years ago, Sephora has earned a loyal and committed following….