UPDATE – June 7, 2022 Life is slowly returning to normal, the “new” normal. Prime Data is monitoring the status of Covid-19 in the community very closely, and the safety of our staff is our number one concern. We still have protocols in place concerning our onsite staff and visitors…
Start with the dataMail fewer, but more targeted mail pieces (remove duplicates, lapsed and deceased records, find movers, and use accurate information). You can easily reduce Direct Mail (DM) greenhouse gas emissions by 5% just with good data hygiene and making your lists more powerful while you do. Also consider…
Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to the mailbox. For the first time, a direct mail piece can be…
Now it’s easier to thank donors and send a tax receipt! Canada Post announced this week that they have acted upon the advocacy of Steve Falk, CEO of Prime Data, and other industry leaders and have included thank you notes with tax receipts in the Personalized Mail category. Until this…
Register now at Marketing’s most important function is to identify, engage with, and convert potential consumers into valuable and loyal customers that create long term revenue streams. Through the chaos of COVID-19, marketers have had to rethink their strategies in an unpredictable environment. The CFA’s Business Recovery Marketing Summit is…
Ready to take your marketing to the next level? Join Oct 15th for the “Amp it Up!” Virtual Marketing Series, hosted by Canada Post. Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness. You’ll learn how to engage audiences whose needs are…
Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak,…
Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we’ve come up with a Spring Tune Up campaign Starting April 1,…
Last updated November, 2020 Some of our clients have asked us for a statement on what we’re doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested practices and recommendations of Health Canada and the Government of Ontario. We have…
– Award conveys honourary membership in Canada Post Wings of Leadership Club – Rod Hart, Chief Customer and Marketing Officer, Canada Post (far left) and Serge Pitre, VP Business Development, Canada Post (far right) present the 2019 Wings of Leadership Award to Prime Data. Steve Falk, President, Prime Data (second…
Prime Data is now the most widely represented direct mail company in Canada. Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers often request and are eager to add to their marketing toolkits….
– Award conveys honourary membership in Canada Post Wings of Leadership Club – FOR IMMEDIATE RELEASE AURORA, ON, 12 August 2019 – Direct mail became faster and easier for marketers thanks to the recent Elan upgrade at Prime Data. “Our original Elan gave marketers unlimited variability in direct mail, at the…
My colleagues have made this award possible and they are already working towards it for next year. Thank you, you’ve made Prime Data an Employee Recommended Workplace. Read all about it in Graphics Arts magazine #healthyworkplace #marketing #directmail #globeandmail #graphicartsmagazine
When is Direct Mail most effective? Best for Maintaining Existing instead of Aquiring New Donors or Clients ! When there is a CRM tool used to maintain full addresses of clients and ideally their historical data When the product or service has a high enough lifetime value to justify the investment…
When you’re putting together a campaign that includes dimensional (non-flat) admail, it’s really easy to get caught up in the wonderful work your designers come up with. So easy that you might not even think about how much it’s going to cost to get each of these masterpieces into the…
Congratulations to our client Bumper App Inc., for receiving this year’s Automotive Website Award for Marketing Innovation. Bumper App is an automated contact management and marketing platform that allows dealers to take control of their retention marketing strategy. This automation software provides dealers with the power to create and send…
