Canadians prefer paper bills “because you can touch it, hold on to it and keep it for reference for as long as you want”, writes Joanne McNeish, Assistant Professor, Marketing at Ryerson University, today in the Globe and Mail editorial section. You can read the full Globe and Mail article regarding…
This Globe and Mail Ad just about says it all. A well thought out direct mail campaign with a good call to action and measurable results. Call us if you want to know more about how to execute campaigns like this one by Pizza Pizza using Canada Post’s Unaddressed Admail.
The Angus Tornado Benefit Concert attracted over 450 attendees on September 14 raising more than $4,000 to date. Anyone still interested in making a donation can do so see via the below link: – Now on Sunday Sept 14th – same time and lineup. See you there !On June 17th 2014 the…
When it comes to our computers or smartphones we are quick to download the latest software or antivirus updates. However, one area we don’t tend to think or worry about is our email accounts. We should never make the mistake of thinking our email is secure. Keeping this in mind…
I’m happy to report that Canada Post reacts to client feedback these days. Several months ago I provided constructive feedback about the size of CPC’s cancellation mark. Part of Prime Data’s role as an Expert Partner is to offer these helpful recommendations. At the time the cancellation mark (on small…
I recently participated in a Canada Post Webinar entitled Direct Mail and the Brain: New Insights from Neuroscience presented by Diana Lucaci, founder of True Impact Marketing, a neuromarketing research and strategy firm.Did you know 95% of all decisions are based on emotion?According to Diana’s research, physical media – like…
On July 3, I had the pleasure of hosting a coffee break for Stephanie Beakbane, winner of our 2014 Office Hero Contest, and some of her colleagues at Cystic Fibrosis Canada. The Office Hero Coffee Break was a booth prize for AFP Toronto Fundraising Day. Everyone enjoyed the treats we…
Have you ordered your copy of this real-life digital marketing case study yet? We took our experiences from our first-ever social media contest and converted it into a white paper to help you plan your own social media contest. Find out: How we built our contest (and what the learnings…
Weather-triggered marketing for direct mail When is the “right time” to drop your direct mail piece? What’s the best time to drop your direct mail? I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or…
Penny-wise and pound-foolish? Don’t save on postage by eliminating high-touch mailings. Canada Post rate increase: what not to do As with most things in life, it’s great to have an idea of what to do to beat the recent postal rate increase. But what not…
Check out the 2018 update on this topic Getting us all to make our “X” in the ballot box in the upcoming Ontario municipal elections means Ontario municipalities will shortly be printing and mailing voter notification cards Our friends who work for Ontario municipalities are starting…
This is a Direct Mail Full House in my opinion Lettermail Stamps, Addressed Admail and Unaddressed Admail Canada Post must be thrilled with the renewed popularity of direct mail. On this particular day I received: real live handwritten postcard, some political advertising, food, retail clothing, real…
There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this…
What’s the story contest is launching at the AFP Congress in Toronto this week. Drop by our booth to find out how your favourite Canadian not-for-profit could win $8500 worth of fundraising services – direct mail and digital campaign support. Post a great story about your organization on the contest…
As part of our continuing effort to enrich our knowledge of Direct Mail, we are sending two of our most experienced staff out for a Canada Post sponsored course in Toronto. The four full-day courses, which include assignments and tests, are part of our ongoing qualification process to remain as…
Our hearts go out to those affected by the flood. We wish them a quick recovery from the deluge Update on Postal Service to Albertans affected by Flooding June 26, 2013 (Ottawa) Canada Post continues working on providing mail and parcel service throughout the communities affected by the…
June 3, 2013, Aurora, On — Prime Data announced today they are a proud print sponsor of the 12th annual Windfall Ecology Festival being held in Newmarket, Ontario, June 8th and 9th, 2013. “We are proud to align our company with the Windfall Ecology Festival, which celebrates sustainable living, a…
Prime Data announced today that Customized Indicia for Canada Post Lettermail and Admail will be available on May 1, 2013. Indicias are the markings used on addressed mail or Admail in place of stamps. Thanks to Canada Post, we can now add creative, custom, engaging images to the upper corner of your…
We are grateful to Direct Marketing News columnist, Billy Sharma, for his profile in the February 2013 issue of Steve Falk, President of Prime Data. Click here to link to the article and flip to page 10
April 2, 2013, Aurora, On — Prime Data announced today they’ve been selected as one of a limited number of Canadian companies to be certified as a Canada Post Expert Partner. Canada Post Expert Partner designation means Prime Data clients benefit from:● faster, one-stop set up of mail accounts,● a pool…
Prime Data and employee Manoj Mistry were profiled in a local newspaper for their support of the York Region District School Board Work Experience Program. Read Aurora business helps special needs students for more information.
February 6, 2013, Aurora, ON — Prime Data announced today they will sponsor, “Are you aware? Take a stand against bullying,” a night of music and information to raise awareness of bullying in York Region and raise funds for the York Region Anti-bullying Coalition. The event is being held at…
Click here to view the headline story featuring our new, eco-friendly, green printer on the industry website, Printaction.com and learn how we are changing variable data printing and direct mailing for the better.
