Extinguish PR fires with a little bit of paper Your customer engagement plan is never a “set it and forget it” proposition. You can bring everyone together to map out a strategy and put execution plans in place one month, and then have an unexpected event turn everything on its…
Building a great vehicle can’t be easy. The effort that goes into engineering a product that is safe AND reliable AND sexy to consumers is incredible. But the automotive industry has got it figured out. And as a result, not only has the overall quality and safety of vehicles steadily…
There is a very old marketing adage that goes something like this: “Half of my marketing budget is wasted. I just wish I knew which half.” For the longest time measuring results was an inexact science. Long before A/B testing, retailers had little choice but to toss everything at the…
Anyone who’s ever been in the sales game knows that it’s cheaper to keep and sell to an existing customer than to find, market and convert a new one. Never has this been more important than online. Once a visitor is converted from a first-time customer to make a second…
I heard that Bill Gates reads 50 books a year! He’s always learning. Our marketing technology landscape is evolving so fast it feels like you need to read the equivalent of a book a week to keep up with it. But it’s a fun part of the job. At Prime…
Did you hear the one about the guy who went to a digital party and an analog turntable stole the show? Well it’s no joke. This happened to me last week at Dx3 in Toronto. As Canada’s premier digital marketing event you’d be right to assume that most of the…
It’s less than a week until the 2017 edition of Dx3 kicks off in Toronto. And as Canada’s biggest digital marketing expo, it brings the best and brightest from multiple industries together to discuss the online marketplace for business both today AND tomorrow. This year we’re showing off our RevenueDriver™…
Need it be said that we live in an increasingly digital world? We communicate with email, do research and purchase products online. And we are hit up with more marketing messages on a daily basis than at any other period in history. Even our ebooks have ads! Digital marketing is…
When a person misreads their audience, we call them tone-deaf. But when it comes to eCommerce I believe a lot of retailers have developed a bad case of tech-blindness. And by that I mean they don’t see the opportunities right in front of them because they are overwhelmed by the…
It’s hard to believe that January marked the 10th anniversary of the first iPhone. Looking back, it’s shocking to consider just what kind of revolution that one piece of technology unleashed. With a single product launch Apple basically killed the Blackberry, while creating an exploding market for smartphones that eventually…
