Blogs, Vlogs & News


Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations.  But what if you were to reframe the price of a product or service you were considering as an investment in your campaign’s success? On June 12th it’s…

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Letters Feel Better

The following is a guest post from our Senior Sales Executive Ted Haberer My friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through the wooded valley and…

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Mail less, raise more

How listening to your donors helps you reduce the amount you spend to raise a dollar Here are some industry slogans you won’t likely see promoted: Drink less wine – a message from local vintners Keep your old car longer – brought to you by your local car dealers Use…

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Make sure your digital marketing message hits home

Marketing today is about crunching numbers and following hard data to make decisions and win over consumers. It’s the reason we’re tracked virtually everywhere we go online. Digital tracking isn’t so scary anymore Visit an eCommerce website to check out some headphones, and you’ll likely see those very same headphones…

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Autoresponders on the fridge? ResponsivePrint can do it.

It’s standard marketing practice that every purchase, registration or newsletter signup is quickly followed by an autoresponder of some kind. Do you read them? I rarely do. In fact when I see the autoresponder show up I generally just consider it “confirmation by subject line.” “Yup, got it” swipe left….

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Voter registration cards: Your data security matters

As the Ontario municipal elections approach, towns and cities across the province are gearing up to mail voter registration cards to residents. And if your municipality hasn’t already started, it is certainly one of the big projects looming large on the horizon. In elections past, voter registration cards were usually…

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