UPDATE: I guess we weren’t the only ones to think this was a very cool project. It’s now a multiple award winner! In the spring it won the Print Innovation Award from the Ontario Printing and Imaging Association (OPIA). And after careful consideration, we are happy to announce that it…
I’m a big proponent of direct mail customization; tailoring your fundraising messaging to individuals rather than generic groups. If you’re looking for better fundraising campaign results, this is definitely the way to go. And by taking the data you already have and combining it with new variable data printing technologies…
Shopping cart abandonment is one of the most significant metrics tracked by ecommerce sites. According to the Baymard Institute abandonment rates generally shake out to be between 60 and 80% with an average of 67.91%. Moving the dial a few points one way or the other can make or break…
Over the years we’ve worked on thousands of successful fundraising campaigns. So it’s safe to say very little surprises us anymore. It’s understood that when we pry open a database, it’s usually pretty dusty. We generally find a lot of duplicates, along with all sorts of empty or misused fields….
This summer Prime Data’s designation as a Canada Post Expert Partner was renewed for the third straight year. We were pretty excited. But I don’t really expect you to be. If you are not in the direct mail business, it’s just another industry term that you don’t need to know….
Your job just might depend on it. With all the strike talk ebbing and flowing from Canada Post over the past few weeks, it’s easy to forget about the ongoing task force looking into the future of the Crown corporation. Like the air we breathe, a lot of us take…
Customer Experience (commonly called CX) is the product of every interaction between your organization and its customers. It goes well beyond a transactional relationship and requires that you are able to “speak” to them in the context of the relationship they choose to have with you. But with the advent…
Fundraisers are always trying engage with donors. And for many the go-to solution is a drip email campaign that automatically starts after the first donation is processed. Email may be cheap, but…This might have been a great tool, but people today have a lot more in their inbox. A generic…
What’s your plan to maximize your Fundraising Day results? “But it’s Fundraising Day today,” you say. “Tomorrow it’s on to the next campaign.”For a lot of fundraisers that’s the reality. They stumble from campaign to campaign, never realizing the full potential of what they’ve managed to accomplish on any single…
Chris Burke, Print Operations at Prime Data Ricky Gervais wasn’t the MC and Leonardo DiCaprio wasn’t making nice with supermodels. But this week’s Ontario Printing and Imaging Association (OPIA) Awards were certainly a nice start to our awards season. The OPIA represents all companies in the…
eTail Canada is the industry’s knowledge centre for a few days in Toronto each year. Canada’s retail ecommerce leadership has been gathering since 2011 at eTail to share marketing technology ideas and the interplay of bricks and mortar with online strategies. Bigger each year, the 2016 event is taking place…
The ongoing tragedy at Fort McMurray should give pause for thought to fundraisers who may be thinking of mailing or emailing donors from that region. Imagine how you would feel getting a pitch for a donation when you aren’t even sure if your home is still standing. Our suggestion would be to…
Here’s the thing. The participants of this year’s DonorLove Rendezvous have clearly stated that they’d like a change from the typical “talking heads” type of professional development day. That can only mean there will be a lot of dialogue, spontaneous group exchanges, sharing and problem-solving instead of PowerPoint-and-shoot sessions….
Your brand is your promise. It’s a promise to your employees and it’s a promise to your clients. For a lot of companies it’s also a nice wall decoration with a carefully constructed mission statement that nobody pays attention to. That’s not how we work. When we make a promise,…
It’s a rarity that I’m at a conference as an attendee rather than an exhibitor or speaker. So when I do get the chance I make the most of it. Earlier this month I was able to do some exploring at Xploration 2016 in Orlando. If you are unfamiliar with…
“Watch for falling prices!” This was a popular television campaign by Walmart a few years back: One where customer service reps were seen striking down already low prices to even lower prices. Well, move over Walmart, because there’s a new price-slasher in town. And this one isn’t interested in…
Bridging the worlds of print and digital is something we’re very keen on promoting here at Prime Data. Whether it’s with our own projects like RevenueDriverTM or the work we do with clients like BumperApp, it’s always great to showcase the marketing potential of taking the online and making it tangible….
The evolution of multi-channel communicationsWhen you think about customer communication management what’s the first thing that pops into your mind? If you’re in the Customer Communication Management (CCM) industry it’s probably a bill, a statement, a coupon, or a legal notice.CCM is a tool to talk at customers. But for…
When people talk about marketing channels, the conversation is often framed as a competition. “My internet is better than your direct mail piece.”This is usually followed is a hailstorm of statistics that leaves everyone a little deflated.A lot of this comes from vendors or departments (email, social media, print) defending…
Some people have described the internet as the world’s biggest shopping mall. And it’s getting bigger every second. (It’s especially great if you’re shopping for a cat video). As a consequence, sellers are forced to work in an increasingly competitive market – where price is no longer a big differentiator….
Last week I went over some of the reasons to check out the exhibitors at #DX32016. And while the exhibitor hall is where a lot of the action happens, I know that attendees also want to get a heads-up on sessions.I remember going to trade shows, and after registration, sitting…
Dx3 is Canada’s largest conference and trade show dedicated to digital marketing, digital advertising and digital retail. It brings agencies, brands, publishers and retailers together for two days of networking and education. And Prime Data is going to be in the exhibitor hall to launch a new service guaranteed to…
One of the great things about data is the amount of information available to marketers and fundraisers. At no point have we known so many details about individual customers and their buying and giving patterns. In the past if you were going to launch a direct mail campaign, it meant…
“Half of my marketing budget is wasted. I just wish I knew which half.”It’s an old lament moaned by anyone who’s ever found it challenging to measure their results.Fortunately, the smart marketer’s dollar is spent on measurable campaigns — especially in this age of data, when we we’ve never known…
