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ICM Direct Mail Resources

When is Direct Mail most effective?  Best for Maintaining Existing instead of Aquiring New Donors or Clients ! When there is a CRM tool used to maintain full addresses of clients and ideally their historical data When the product or service has a high enough lifetime value to justify the investment…

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Make every thank you count

One of the most powerful terms in any language is Thank You. It shows appreciation on our part and often elicits an automatic You’re Welcome in return. Saying thank you means something. It tells our friends, family, colleagues, associates, and even strangers that we acknowledge their effort and are grateful….

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Marketing Using Data-Driven Print Technology

In a recent post I discussed the influence of internet search on the evolution of variable data print technology. The key takeaway was that increasingly, data collected online or through other sources can be used to deploy highly targeted and customizable print campaigns that are far more effective than the…

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Variable Data Printing and the New Age of Print

There is no denying the overwhelming growth of online marketing. We work in the print sector and recognize this…which is why we  just refreshed our website again. And if you read the trades you’ll often see an “us against them” approach to coverage of print versus other channels. Sure, it…

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Leave an impression. Use a stamp.

The idea of a stamp seems to have stuck. The first adhesive stamp, The Penny Black, was released 175 years ago.  Google celebrates it on the home page today. Until that time, all mail was C.O.D. as the recipient said thank you to the mail delivery person by paying for…

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New Technology for Direct Marketers

When I was a kid, I remember watching Kubrick’s 2001: A Space Odyssey (cue The Planets by Holst). I also remember the supercomputer Hal 9000 — it’s machinations and how the movie served as a cautionary tale about AI. More importantly, the Hal 9000 pops into my head whenever I…

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Will Bad Data Kill Your Fundraising Campaign?

Ever filled out a form and mistyped your name or email address? We all have. Happens all the time. But forms don’t know you’ve made a mistake and that form was sent to a database when you hit ‘submit’. Congratulations, you’ve just created another piece of junk data. We’ve worked…

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Data security is everyone’s responsibility

How seriously do you take your data security? Most people would say very seriously. And yet there is a huge disconnect between what we say and what we actually do. Check out this list of most commonly used passwords of 2014. Now that you’ve posted that to Facebook and LinkedIn,…

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No Budget Security Hacks We Should All Be Using

I recently spoke to Central Ontario Crime Prevention Assn (COCPA) about data security. One of the big takeaways was that a lot of breaches are due to personal complacency. Most of us have terrible passwords and go through life believing that breaches only happen to others. And that’s very dangerous….

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Return to Sender – Faster

More and more businesses are finding it necessary to maintain a presence in both Canada and the USA – even if that presence is just a mailbox. But what a lot of folks are finding is that maintaining a mailbox south of the border can be a pain – especially…

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When it comes to admail, size does matter

When you’re putting together a campaign that includes dimensional (non-flat) admail, it’s really easy to get caught up in the wonderful work your designers come up with. So easy that you might not even think about how much it’s going to cost to get each of these masterpieces into the…

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5 Steps to Fixing Your Retention Deficit Disorder

You’ve heard it before: it can cost 5 to 10 times more to get a new client or donor than to keep an existing one. So let’s think about this for a second. While you’re out there searching for new clients, are you letting your existing client relationships whither on…

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Prime Data applauds Bumper App on prestigious award

Congratulations to our client Bumper App Inc., for receiving this year’s Automotive Website Award for Marketing Innovation. Bumper App is an automated contact management and marketing platform that allows dealers to take control of their retention marketing strategy. This automation software provides dealers with the power to create and send…

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We’ve donated $660 in your name to the AFP Scholarship!

I would like to personally thank every conference attendee who stopped by the Prime Data booth and took a spin at the Rotate to Donate Wheel. As a result of your participation, our #RotatetoDonate AFP Congress Scholarship Game was a fundraising success. Each participant spun the wheel and the amount…

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Reminder…New Year, New Postage Prices/Rates for 2015

Just a friendly reminder…we talked about this in late August – New postage rates for Admail, Lettermail and Postage took effect on January 12, 2015. Some rates are actually cheaper – charities will benefit and so will household flyer mailers. For a full overview of changes visit the Canada Post…

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Great news…Prime Data is growing again!

We are excited to announce that, as of December 18, 2014, Prime Data and Andrews Direct Marketing have combined to form one exceptional direct mail company! As a newly joined company under the Prime Data brand, we can offer clients more: production capacity print, including automated print workflow automated marketing…

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Tips for attending AFP Congress 2014

The thought of being out of the office for multiple days can be somewhat daunting however, with a few helpful tips your time spent can be well utilized and very rewarding. So change your voicemail and put your out of office on, here are five key tips to maximizing your…

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AFP Congress Toronto 2014 – worth a stop at booth 111

Attending the 2014 AFP Congress in Toronto from November 24 to 26? If so, make sure you come by and see Prime Data at booth #111 to learn about how we can help you build the strongest donor relationships possible with our Direct Mail – Online Channel integrations and Marketing Automation….

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Tips for Preparing Data for Mailings

As a data programmer I am often asked what it is I do. The simple answer: I prepare databases for mailings with major charities and corporations. At Prime Data, we receive files in many forms: dBase, CSV, TXT, MDB, DAT and XML to mention a few. However, we often have to…

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“Direct Mail Matters” – Join us October 9th as we “Think inside the box”

Prime Data is excited to be attending CPC’s “Think inside the box – Survival of the Fittest #TITB14” Tradeshow on October 9th, 2014 at the Toronto Marriott Eaton Centre. As an innovative direct mail provider, Prime Data inhabits the intersection between digital communications, IT solutions and solid-performing print/mail. Innovation fuels…

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If only 6.4% of donations are online, what raises money?

Did you know that in 2013 only 6.4% of overall fundraising revenue, excluding grants, was raised online? I recently discovered this fact when I reviewed blackbaud Inc.’s 2013 Charitable Giving Report. The goal of this Report is to provide an overview of how nonprofit fundraising performed during the year. In…

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Admail postage prices drop for DM Fundraising in 2015.

Great news! As of January 15, 2015 fundraisers will see a reduction of 3.5% in postal rates for Admail. With these rate reductions, fundraisers can invest in more printing and mailing services to communicate with new and existing donors. The average postage paid by non-profits was $0.466 each while the…

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22% more online sales using direct mail

A 412% lift in mobile traffic to the website? Digital may be a great way to sell, but direct mail is clearly a great way to get them there to buy. Call us if you want to know more about how to execute campaigns like this one by Zelen Shoes.

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90% of online Canadians prefer paper bills

Canadians prefer paper bills “because you can touch it, hold on to it and keep it for reference for as long as you want”, writes Joanne McNeish, Assistant Professor, Marketing at Ryerson University, today in the Globe and Mail editorial section. You can read the full Globe and Mail article regarding…

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37% response for Pizza Pizza Unaddressed Admail

This Globe and Mail Ad just about says it all. A well thought out direct mail campaign with a good call to action and measurable results.  Call us if you want to know more about how to execute campaigns like this one by Pizza Pizza using Canada Post’s Unaddressed Admail.

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Update: Angus Tornado Relief Concert Raises Over $4,000

The Angus Tornado Benefit Concert attracted over 450 attendees on September 14 raising more than $4,000 to date. Anyone still interested in making a donation can do so see via the below link: – Now on Sunday Sept 14th – same time and lineup.  See you there !On June 17th 2014 the…

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Don’t be fooled: Email attachments are not secure

When it comes to our computers or smartphones we are quick to download the latest software or antivirus updates. However, one area we don’t tend to think or worry about is our email accounts. We should never make the mistake of thinking our email is secure. Keeping this in mind…

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Canada Post Corporation reduces size of cancellation marking

I’m happy to report that Canada Post reacts to client feedback these days.  Several months ago I provided constructive feedback about the size of CPC’s cancellation mark. Part of Prime Data’s role as an Expert Partner is to offer these helpful recommendations. At the time the cancellation mark (on small…

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If you’re having trouble remembering this, maybe it’s because you’re reading it online.

I recently participated in a Canada Post Webinar entitled Direct Mail and the Brain: New Insights from Neuroscience presented by Diana Lucaci, founder of True Impact Marketing, a neuromarketing research and strategy firm.Did you know 95% of all decisions are based on emotion?According to Diana’s research, physical media – like…

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How a social media contest works

Have you ordered your copy of this real-life digital marketing case study yet? We took our experiences from our first-ever social media contest and converted it into a white paper to help you plan your own social media contest. Find out: How we built our contest (and what the learnings…

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Weather-triggered marketing for direct mail

Weather-triggered marketing for direct mail When is the “right time” to drop your direct mail piece? What’s the best time to drop your direct mail? I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or…

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Canada Post rate increase: what not to do

Penny-wise and pound-foolish? Don’t save on postage by eliminating high-touch mailings.   Canada Post rate increase: what not to do  As with most things in life, it’s great to have an idea of what to do to beat the recent postal rate increase. But what not…

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4 ways to save on voter information cards

Check out the 2018 update on this topic Getting us all to make our “X” in the ballot box in the upcoming Ontario municipal elections means Ontario municipalities will shortly be printing and mailing voter notification cards Our friends who work for Ontario municipalities are starting…

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A Direct Mail Full House In My Mailbox

This is a Direct Mail Full House in my opinion Lettermail Stamps, Addressed Admail and Unaddressed Admail Canada Post must be thrilled with the renewed popularity of direct mail.  On this particular day I received: real live handwritten postcard, some political advertising, food, retail clothing, real…

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Canada Post Action Plan – Postage Increase Summary

There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this…

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Win $8500 of fundraising services for a Cdn Not-for-Profit

What’s the story contest is launching at the AFP Congress in Toronto this week. Drop by our booth to find out how your favourite Canadian not-for-profit could win $8500 worth of fundraising services – direct mail and digital campaign support. Post a great story about your organization on the contest…

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Direct Mail Services: Toronto Course Enrolled by our Staff

As part of our continuing effort to enrich our knowledge of Direct Mail, we are sending two of our most experienced staff out for a Canada Post sponsored course in Toronto.  The four full-day courses, which include assignments and tests, are part of our ongoing qualification process to remain as…

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Alberta Flood – Mail Postal Service Affected Update

Our hearts go out to those affected by the flood.  We wish them a quick recovery from the deluge   Update on Postal Service to Albertans affected by Flooding June 26, 2013   (Ottawa) Canada Post continues working on providing mail and parcel service throughout the communities affected by the…

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Prime Data sponsors local ecology festival

June 3, 2013, Aurora, On — Prime Data announced today they are a proud print sponsor of the 12th annual Windfall Ecology Festival being held in Newmarket, Ontario, June 8th and 9th, 2013. “We are proud to align our company with the Windfall Ecology Festival, which celebrates sustainable living, a…

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Customized Indicia for Canada Post Lettermail and Admail

Prime Data announced today that Customized Indicia for Canada Post Lettermail and Admail will be available on May 1, 2013. Indicias are the markings used on addressed mail or Admail in place of stamps. Thanks to Canada Post, we can now add creative, custom, engaging images to the upper corner of your…

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Canada Post awards Prime Data with Canada Post Expert Partner status

April 2, 2013, Aurora, On — Prime Data announced today they’ve been selected as one of a limited number of Canadian companies to be certified as a Canada Post Expert Partner. Canada Post Expert Partner designation means Prime Data clients benefit from:●      faster, one-stop set up of mail accounts,●      a pool…

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Prime Data sponsors anti-bullying benefit concert

February 6, 2013, Aurora, ON — Prime Data announced today they will sponsor, “Are you aware? Take a stand against bullying,” a night of music and information to raise awareness of bullying in York Region and raise funds for the York Region Anti-bullying Coalition. The event is being held at…

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Prime Data featured on Printaction.com

Click here to view the headline story featuring our new, eco-friendly, green printer on the industry website, Printaction.com and learn how we are changing variable data printing and direct mailing for the better.

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