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Drop the needle on your next digital campaign

Did you hear the one about the guy who went to a digital party and an analog turntable stole the show? Well it’s no joke. This happened to me last week at Dx3 in Toronto. As Canada’s premier digital marketing event you’d be right to assume that most of the…

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Dx3 2017: What not to miss

It’s less than a week until the 2017 edition of Dx3 kicks off in Toronto. And as Canada’s biggest digital marketing expo, it brings the best and brightest from multiple industries together to discuss the online marketplace for business both today AND tomorrow. This year we’re showing off our RevenueDriver™…

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DX3 and the revenge of analog

Need it be said that we live in an increasingly digital world? We communicate with email, do research and purchase products online. And we are hit up with more marketing messages on a daily basis than at any other period in history. Even our ebooks have ads! Digital marketing is…

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Making the case for print in eCommerce marketing

When a person misreads their audience, we call them tone-deaf. But when it comes to eCommerce I believe a lot of retailers have developed a bad case of tech-blindness. And by that I mean they don’t see the opportunities right in front of them because they are overwhelmed by the…

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Don’t let shiny new technology limit your marketing options

It’s hard to believe that January marked the 10th anniversary of the first iPhone. Looking back, it’s shocking to consider just what kind of revolution that one piece of technology unleashed. With a single product launch Apple basically killed the Blackberry, while creating an exploding market for smartphones that eventually…

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Will DIGITAL embrace ANALOG in 2017? My 3 predictions

My prediction for 2017? This will be the year of the rising importance that “Analog” — the tactile objects and real interactions with which we imbue so much meaning — becomes recognized for its importance in our digital-hyped marketing world. Admittedly, predicting exactly what’s going to happen between now and…

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Looking back before leaping forward

I don’t think there’s anyone who will put forward an argument that 2016 was boring. From the arts (RIP Bowie, Prince and others) to global politics (refugees, Brexit, U.S. election) it was a wild one, with enough twists and turns for a really unbelievable novel. Beyond what did happen, let’s…

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The new holiday tradition: e-commerce

One of the guys who does some marketing work for us told me recently that he’d completely finished his Christmas shopping. And he hadn’t set foot in a mall.  My father buys nearly everything online too, and he’s no millennial. Every present on their gift-giving list was ordered online and…

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Just how important is direct mail to charities?

I certainly understand the branding behind Giving Tuesday. After Black Friday and Cyber Monday, having a day that promotes charity over consumption is a great way to add a bit of balance to the season. This year, online sales during the holidays are set to jump an astounding 17%…

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Who cares about values anyway?

At Prime Data we make a conscious effort to build strong values into our culture. For the people who work here this effort is important. Let’s face it, coming to work is a lot more pleasant when you are respected as a person and not just seen as another cog…

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Print is still the 800lb marketing gorilla

Print marketing is dead. Newspapers are finished. Physical books should be used for fuel as we read our Kindles by the light of books’ glowing embers in the fireplace. I’ve been in this business a long time and I’ve heard it all over the years. But as Public Enemy once…

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Canada Post strike averted. Now what?

4 Days to Act ! Next steps for Businesses, e-commerce and charities Do you use mail to support the activities of your business or charity? If you do then there is little   doubt you experienced some impact on your business as the threat of a mail disruption loomed this summer….

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Learning at the speed of innovation

Dylan Hicks and Herbie MartinThe marketing technology industry is changing fast. What was breakthrough technology last year, is old news today.It wasn’t always like that. For decades our specialty, variable data print technology and the industry as a whole, lived in it’s own little bubble. Marginal…

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What I learned at Graph Expo 2016

Whenever I attend a conference I like to make a list of things I learned. Sometimes it’s to remind myself of what the value was of the time spent there; other times there’s stuff I want to share with colleagues, and here in my posts. Two weeks ago I attended…

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Millennials Under The Spell Of Harry Potter Direct Mail

I’ve made this case before: a printed piece of direct mail has a greater perceived value, and drives much higher results than email.Of course that’s something you’d expect me to say, because printed marketing technology is my business. But do millennials have the same perception?  What do they respond best…

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Graph Expo 2016 Session Picks

Earlier this week I wrote about the value of attending Graph Expo to our clients. Continuous improvement is something we take seriously. And attending events like this one makes us a stronger partner for organizations that are currently using print or looking at it as a means to communicate their…

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Improving our services through education

With the pace of technological innovation within the print industry increasing at an almost exponential rate, the one thing that is becoming more and more evident is that those who fail to keep up are not only hurting their own ability to compete, they are also shortchanging their clients. I’ve…

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Increase in Response Rates By Using Clean Data

Dear Mr. DECEASED OR MOVED, We appreciate your ongoing support. The last time we were in CITY FIELD BLANK, I had a chance to speak to your friends and neighbours about NOTE: DOG CAMPAIGN TO BE NAMED LATER. Please consider donating again this year. Thanks, That’s the kind of relationship-busting…

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Turn your reciepts into a responsive marketing channel

Fundraisers are always trying engage with donors. And for many the go-to solution is a drip email campaign that automatically starts after the first donation is processed. Email may be cheap, but… This might have been a great tool, but people today have a lot more in their inbox. A…

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Reaching the unreachable consumer

Customer Experience (commonly called CX) is the product of every interaction between your organization and its customers. It goes well beyond a transactional relationship and requires that you are able to “speak” to them in the context of the relationship they choose to have with you. But with the advent…

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