Omnichannel marketing is really just a fancy way to say integrated. As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going. Breaking down the silos between channels makes sure that your social media marketers, email advertisers and programmatic…
Prime Data is now the most widely represented direct mail company in Canada. Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers often request and are eager to add to their marketing toolkits….
I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting. I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s another story). I…
I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that…
It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere. If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term…
– Award conveys honourary membership in Canada Post Wings of Leadership Club – FOR IMMEDIATE RELEASE AURORA, ON, 12 August 2019 – Direct mail became faster and easier for marketers thanks to the recent Elan upgrade at Prime Data. “Our original Elan gave marketers unlimited variability in direct mail, at the…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it, it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping…
If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At…
My colleagues have made this award possible and they are already working towards it for next year. Thank you, you’ve made Prime Data an Employee Recommended Workplace. Read all about it in Graphics Arts magazine #healthyworkplace #marketing #directmail #globeandmail #graphicartsmagazine
How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express….
