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Fundraising and print: Turn an expense into an investment

Everyone loves a good deal. And when it comes to making business decisions, price is generally one of the most important considerations.  But what if you were to reframe the price of a product or service you were considering as an investment in your campaign’s success? On June 12th it’s…

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Letters Feel Better

The following is a guest post from our Senior Sales Executive Ted Haberer My friend Gladys was born and raised on Broadview Avenue, just north of the Danforth in the east end of Toronto. On a summer day, she and her friends would walk down through the wooded valley and…

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Mail less, raise more

How listening to your donors helps you reduce the amount you spend to raise a dollar Here are some industry slogans you won’t likely see promoted: Drink less wine – a message from local vintners Keep your old car longer – brought to you by your local car dealers Use…

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Make sure your digital marketing message hits home

Marketing today is about crunching numbers and following hard data to make decisions and win over consumers. It’s the reason we’re tracked virtually everywhere we go online. Digital tracking isn’t so scary anymore Visit an eCommerce website to check out some headphones, and you’ll likely see those very same headphones…

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Autoresponders on the fridge? ResponsivePrint can do it.

It’s standard marketing practice that every purchase, registration or newsletter signup is quickly followed by an autoresponder of some kind. Do you read them? I rarely do. In fact when I see the autoresponder show up I generally just consider it “confirmation by subject line.” “Yup, got it” swipe left….

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Voter registration cards: Your data security matters

As the Ontario municipal elections approach, towns and cities across the province are gearing up to mail voter registration cards to residents. And if your municipality hasn’t already started, it is certainly one of the big projects looming large on the horizon. In elections past, voter registration cards were usually…

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Canada Post’s authentic brand shines across Canada

Some of the best advice I ever got from my parents was not to hang out with troublemakers because everyone would eventually assume I was a troublemaker as well. In retrospect that was my first experience with branding. I might have been the best kid in school (I wasn’t). But…

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Don’t blame catalogues for Sears’ failure

Here’s a fun fact — my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!) I probably delivered the wish…

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How long is too long for data retention?

I once heard that the best way to have people not read something on your site was to name the page “Terms of Service.” After 20 years you’d think somebody would have found a way to simplify the language and bring a little clarity to what happens to your data…

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When it comes to data, security is in the details

According to a recent article in Forbes your credit card is worth 25 cents. That might not sound like a lot. But when you hear about security breaches in the news, it’s not just one card, but millions that are scooped up and made available to potential scammers. That’s a…

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Technology is making the print industry boom

Last week was a big week at Prime Data. We celebrated the expansion and centralizing of our production, IT and administration in Aurora, Ontario. It was a full-on celebration with a Dixieland band, tours of our new location, visits from dignitaries, vendors, customers and local business owners. It was such…

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There’s no such thing as crisis communications

Extinguish PR fires with a little bit of paper Your customer engagement plan is never a “set it and forget it” proposition. You can bring everyone together to map out a strategy and put execution plans in place one month, and then have an unexpected event turn everything on its…

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The trick to a killer win-back program

Anyone who’s ever been in the sales game knows that it’s cheaper to keep and sell to an existing customer than to find, market and convert a new one. Never has this been more important than online. Once a visitor is converted from a first-time customer to make a second…

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