Brought to you by the letter “D” this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours of online triggers, like a remarketing…
Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we’ve come up with a Spring Tune Up campaign Starting April 1,…
Last updated November, 2020 Some of our clients have asked us for a statement on what we’re doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested practices and recommendations of Health Canada and the Government of Ontario. We have…
Measuring things is tricky In the physical world there are a lot of different ways to measure. In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point. A lot of the time it still comes down to A/B testing to determine…
– Award conveys honourary membership in Canada Post Wings of Leadership Club – Rod Hart, Chief Customer and Marketing Officer, Canada Post (far left) and Serge Pitre, VP Business Development, Canada Post (far right) present the 2019 Wings of Leadership Award to Prime Data. Steve Falk, President, Prime Data (second…
Omnichannel marketing is really just a fancy way to say integrated. As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going. Breaking down the silos between channels makes sure that your social media marketers, email advertisers and programmatic…
Prime Data is now the most widely represented direct mail company in Canada. Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers often request and are eager to add to their marketing toolkits….
I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting. I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s another story). I…
I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that…
It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere. If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term…
– Award conveys honourary membership in Canada Post Wings of Leadership Club – FOR IMMEDIATE RELEASE AURORA, ON, 12 August 2019 – Direct mail became faster and easier for marketers thanks to the recent Elan upgrade at Prime Data. “Our original Elan gave marketers unlimited variability in direct mail, at the…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it, it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping…
If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At…
My colleagues have made this award possible and they are already working towards it for next year. Thank you, you’ve made Prime Data an Employee Recommended Workplace. Read all about it in Graphics Arts magazine #healthyworkplace #marketing #directmail #globeandmail #graphicartsmagazine
How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express….
It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements — but apparently it’s trumped by Christmas. Tuck that bit of information away in case you ever end up on…
I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context. I’m working on a video for each letter of the alphabet in my A to Z Growth Series, you can find them all in my LI profile….
You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they…
Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change…
Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While…
A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us — because a good party should always be shared with the…
In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times out of 10. When was the last time you were digitally stalked around the web, based…
It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble. Engaging your clients is a two-part process One…
I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple. If you have pictures and videos on your phone you don’t often look at them….
Guest post from Dana Williams, Manager, Data Programming For the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in knowledge, experience, culture and personalities that make this…
