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Business Recovery Summit Series

Register now at  Marketing’s most important function is to identify, engage with, and convert potential consumers into valuable and loyal customers that create long term revenue streams. Through the chaos of COVID-19, marketers have had to rethink their strategies in an unpredictable environment. The CFA’s Business Recovery Marketing Summit is…

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Amp It Up Marketing Summit

Ready to take your marketing to the next level? Join Oct 15th for the “Amp it Up!” Virtual Marketing Series, hosted by Canada Post. Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness. You’ll learn how to engage audiences whose needs are…

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S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post “Amp It Up” Summit on Thursday, Oct. 15th. Register Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic) emails that seize a moment have enormous value. First purchases, birthdays, cart…

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Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak,…

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L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them regularly. Despite all the digital tools…

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D is for Digital

Brought to you by the letter “D” this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours of online triggers, like a remarketing…

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Spring Tune Up is Sprouting at Prime Data

Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we’ve come up with a Spring Tune Up campaign Starting April 1,…

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COVID-19 – our most recent news

Last updated November, 2020 Some of our clients have asked us for a statement on what we’re doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested practices and recommendations of Health Canada and the Government of Ontario. We have…

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M is for Measurable

Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point. A lot of the time it still comes down to A/B testing to determine…

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Wings of Leadership Award has spirits soaring at Prime Data

– Award conveys honourary membership in Canada Post Wings of Leadership Club – Rod Hart, Chief Customer and Marketing Officer, Canada Post (far left) and Serge Pitre, VP Business Development, Canada Post (far right) present the 2019 Wings of Leadership Award to Prime Data. Steve Falk, President, Prime Data (second…

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