I recently participated in a Canada Post Webinar entitled Direct Mail and the Brain: New Insights from Neuroscience presented by Diana Lucaci, founder of True Impact Marketing, a neuromarketing research and strategy firm.Did you know 95% of all decisions are based on emotion?According to Diana’s research, physical media – like…
On July 3, I had the pleasure of hosting a coffee break for Stephanie Beakbane, winner of our 2014 Office Hero Contest, and some of her colleagues at Cystic Fibrosis Canada. The Office Hero Coffee Break was a booth prize for AFP Toronto Fundraising Day. Everyone enjoyed the treats we…
Have you ordered your copy of this real-life digital marketing case study yet? We took our experiences from our first-ever social media contest and converted it into a white paper to help you plan your own social media contest. Find out: How we built our contest (and what the learnings…
Weather-triggered marketing for direct mail When is the “right time” to drop your direct mail piece? What’s the best time to drop your direct mail? I get asked that question a lot. Here’s the simple answer: when the recipient is already thinking about your message or…
Penny-wise and pound-foolish? Don’t save on postage by eliminating high-touch mailings. Canada Post rate increase: what not to do As with most things in life, it’s great to have an idea of what to do to beat the recent postal rate increase. But what not…
Check out the 2018 update on this topic Getting us all to make our “X” in the ballot box in the upcoming Ontario municipal elections means Ontario municipalities will shortly be printing and mailing voter notification cards Our friends who work for Ontario municipalities are starting…
This is a Direct Mail Full House in my opinion Lettermail Stamps, Addressed Admail and Unaddressed Admail Canada Post must be thrilled with the renewed popularity of direct mail. On this particular day I received: real live handwritten postcard, some political advertising, food, retail clothing, real…
There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this…
