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Tips for Preparing Data for Mailings

As a data programmer I am often asked what it is I do. The simple answer: I prepare databases for mailings with major charities and corporations. At Prime Data, we receive files in many forms: dBase, CSV, TXT, MDB, DAT and XML to mention a few. However, we often have to…

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“Direct Mail Matters” – Join us October 9th as we “Think inside the box”

Prime Data is excited to be attending CPC’s “Think inside the box – Survival of the Fittest #TITB14” Tradeshow on October 9th, 2014 at the Toronto Marriott Eaton Centre. As an innovative direct mail provider, Prime Data inhabits the intersection between digital communications, IT solutions and solid-performing print/mail. Innovation fuels…

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If only 6.4% of donations are online, what raises money?

Did you know that in 2013 only 6.4% of overall fundraising revenue, excluding grants, was raised online? I recently discovered this fact when I reviewed blackbaud Inc.’s 2013 Charitable Giving Report. The goal of this Report is to provide an overview of how nonprofit fundraising performed during the year. In…

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Admail postage prices drop for DM Fundraising in 2015.

Great news! As of January 15, 2015 fundraisers will see a reduction of 3.5% in postal rates for Admail. With these rate reductions, fundraisers can invest in more printing and mailing services to communicate with new and existing donors. The average postage paid by non-profits was $0.466 each while the…

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22% more online sales using direct mail

A 412% lift in mobile traffic to the website? Digital may be a great way to sell, but direct mail is clearly a great way to get them there to buy. Call us if you want to know more about how to execute campaigns like this one by Zelen Shoes.

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90% of online Canadians prefer paper bills

Canadians prefer paper bills “because you can touch it, hold on to it and keep it for reference for as long as you want”, writes Joanne McNeish, Assistant Professor, Marketing at Ryerson University, today in the Globe and Mail editorial section. You can read the full Globe and Mail article regarding…

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37% response for Pizza Pizza Unaddressed Admail

This Globe and Mail Ad just about says it all. A well thought out direct mail campaign with a good call to action and measurable results.  Call us if you want to know more about how to execute campaigns like this one by Pizza Pizza using Canada Post’s Unaddressed Admail.

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Update: Angus Tornado Relief Concert Raises Over $4,000

The Angus Tornado Benefit Concert attracted over 450 attendees on September 14 raising more than $4,000 to date. Anyone still interested in making a donation can do so see via the below link: – Now on Sunday Sept 14th – same time and lineup.  See you there !On June 17th 2014 the…

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Don’t be fooled: Email attachments are not secure

When it comes to our computers or smartphones we are quick to download the latest software or antivirus updates. However, one area we don’t tend to think or worry about is our email accounts. We should never make the mistake of thinking our email is secure. Keeping this in mind…

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Canada Post Corporation reduces size of cancellation marking

I’m happy to report that Canada Post reacts to client feedback these days.  Several months ago I provided constructive feedback about the size of CPC’s cancellation mark. Part of Prime Data’s role as an Expert Partner is to offer these helpful recommendations. At the time the cancellation mark (on small…

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