Blogs, Vlogs & News

ICM Direct Mail Resources

When is Direct Mail most effective?  Best for Maintaining Existing instead of Aquiring New Donors or Clients ! When there is a CRM tool used to maintain full addresses of clients and ideally their historical data When the product or service has a high enough lifetime value to justify the investment…

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Make every thank you count

One of the most powerful terms in any language is Thank You. It shows appreciation on our part and often elicits an automatic You’re Welcome in return. Saying thank you means something. It tells our friends, family, colleagues, associates, and even strangers that we acknowledge their effort and are grateful….

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Marketing Using Data-Driven Print Technology

In a recent post I discussed the influence of internet search on the evolution of variable data print technology. The key takeaway was that increasingly, data collected online or through other sources can be used to deploy highly targeted and customizable print campaigns that are far more effective than the…

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Variable Data Printing and the New Age of Print

There is no denying the overwhelming growth of online marketing. We work in the print sector and recognize this…which is why we  just refreshed our website again. And if you read the trades you’ll often see an “us against them” approach to coverage of print versus other channels. Sure, it…

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Leave an impression. Use a stamp.

The idea of a stamp seems to have stuck. The first adhesive stamp, The Penny Black, was released 175 years ago.  Google celebrates it on the home page today. Until that time, all mail was C.O.D. as the recipient said thank you to the mail delivery person by paying for…

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New Technology for Direct Marketers

When I was a kid, I remember watching Kubrick’s 2001: A Space Odyssey (cue The Planets by Holst). I also remember the supercomputer Hal 9000 — it’s machinations and how the movie served as a cautionary tale about AI. More importantly, the Hal 9000 pops into my head whenever I…

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Will Bad Data Kill Your Fundraising Campaign?

Ever filled out a form and mistyped your name or email address? We all have. Happens all the time. But forms don’t know you’ve made a mistake and that form was sent to a database when you hit ‘submit’. Congratulations, you’ve just created another piece of junk data. We’ve worked…

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Data security is everyone’s responsibility

How seriously do you take your data security? Most people would say very seriously. And yet there is a huge disconnect between what we say and what we actually do. Check out this list of most commonly used passwords of 2014. Now that you’ve posted that to Facebook and LinkedIn,…

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No Budget Security Hacks We Should All Be Using

I recently spoke to Central Ontario Crime Prevention Assn (COCPA) about data security. One of the big takeaways was that a lot of breaches are due to personal complacency. Most of us have terrible passwords and go through life believing that breaches only happen to others. And that’s very dangerous….

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