Blogs, Vlogs & News

Can print be as interactive and variable online marketing?

On the face of it, the very thought of print being as interactive as variable online marketing efforts seems ridiculous. The vast data piles gathered up by Google, Twitter, LinkedIn and Facebook are the stuff of legend. Just think about how customized each interaction you have with Google truly is….

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Direct mail tech deficit is costing you too much

The first real Windows-based computer I owned was an Intel 286 IBM clone. It cost me $2500 in 1988. To put things in perspective that’s $5086.91 in today’s money according to the Dollartimes.com site. That’s a big chunk of change for what is actually a really primitive machine compared to…

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Are you getting the admail discounts you deserve?

When it comes to marketing and fundraising campaigns, every penny counts. And if you apply that penny to thousands, or even hundreds of thousands, of individual admail pieces, then we’re suddenly talking about a significant chunk of change. With advances in digital print technology the cost of creation and production…

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3 Direct Mail Hacks to Make Your Fundraising Campaign Deliver

It’s the dog days of summer. And while account reps, suppliers and vendors are frolicking on beaches and dancing through dandelion-covered meadows, fundraisers are busy planning for the fall. To the rest of the world magic just happens. A campaign is pitched, accepted and executed. No problem. If that were…

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The ‘mighty machine’ of variable data print

When my kids were younger they loved Mighty Machines. It’s a kids show that gave voice to the machines that make everything we do possible. They even had an episode dedicated to a printing press. Be careful. The show is addictive and you could spend hours watching it. Why am…

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Some Light Summer Reading

Information is important. And we love sharing news. That’s why we try to get at least one news story posted each week related to direct mail, printing and other topics our visitors are likely to find both helpful AND interesting. But if rumours are true and the internet is actually really…

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The next generation of variable data print has arrived

Joanne Black, a top sales guru out of San Francisco, once said buyers don’t care about your technology. They only care about what it will do for their business. I agree 100%. So I know you probably don’t care that Prime Data is having our brand new elan printer delivered…

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Prime Data receives Canada Post Top Performer Award

Considered an evangelist for the power of mail to move hearts Canada Post Corporation has recognized Aurora-based Prime Data with a Top Performer Award for Excellence in Direct Mail Growth. Deepak Chopra, CEO of Canada Post, stated that Prime Data is “one of the best, if not the best, evangelist…

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