TORONTO, ONTARIO, July 12th, 2022 AIIM Holdings Inc. (“AIIM” or the “Company”), a leading provider of omnichannel marketing communications solutions, today announced the acquisition of Prime Data, a leading provider of sustainable marketing communication solutions. Following the growth investment AIIM received in May 2022 from Vegvisir Capital, the Company continues…
Webinar replay: It’s Easy! Find out how you can “do” carbon neutral direct mail. A quick, 20-minute webinar that talks about how your organization can implement a carbon neutral direct mail campaign. Interested in learning more? Click below to book a chat with Steve. Book a chat with Steve…
UPDATE – June 7, 2022 Life is slowly returning to normal, the “new” normal. Prime Data is monitoring the status of Covid-19 in the community very closely, and the safety of our staff is our number one concern. We still have protocols in place concerning our onsite staff and visitors…
Well folks, I’ve finally reached the end of the alphabet. Here’s the final video in the Growth A-Z series, which shares insights, current research, and my favourite ideas about Growth in revenue, marketing, sales, and engagement. And it uses every single letter! It’s been fun over the last 3.5…
Start with the dataMail fewer, but more targeted mail pieces (remove duplicates, lapsed and deceased records, find movers, and use accurate information). You can easily reduce Direct Mail (DM) greenhouse gas emissions by 5% just with good data hygiene and making your lists more powerful while you do. Also consider…
How are you seizing the moment over “spraying and praying” with your direct mail marketing campaign? You can increase the impact of direct mail by seizing a moment. An unsubscribe, unopened mail, unengaged customer, or thank you, for instance. The ability to tie in CRM tools and produce high-quality,…
Asocial. Digital Media Detox. When people have had too much technology, they turn off their cell phones and computers, log off Facebook, and take holidays from Twitter. So many social media platforms with feeds that reach millions of people every day… but do they really? With the algorithms changing…
Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to the mailbox. For the first time, a direct mail piece can be…
Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…
A groundbreaking study that is the first step in developing carbon-neutral direct mail marketing. Aurora, ON, For Immediate Release – A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a…
Supply chain disruptions can impact production times. Order early and avoid surprises and disappointments Dear valued clients, Unfortunately, the supply chain issues that have affected so many other industries are starting to impact the direct mail business both at the price and availability levels Our suppliers seem unable to predict…
Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….
V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…
Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat. Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com – Is officially designated as This is Kinda Neat (read on) Now you can satisfy your secret desire to…
Let’s talk about YOU! You’re at a dinner party, and you’re chatting with the person next to you. Do you:A: Fill their ears with everything about you?B: Ask them questions that will draw them out a little and have them share something about themselves, instead of just ‘talking at…
By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. …what a rush! So, Email throws a big party to celebrate this milestone. They sit down with SMS…
Omni-channel marketing is used by smart marketers. It’s about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully capture your market. The very best marketers we know are using an Omni-channel…
Charitable Thank You & Tax Receipts Understanding the Cost vs. Value Proposition When you say “Thank You” with your tax receipt, it improves donor relationships. Enjoy this 30 min. webinar with host Steve Falk, CEO of Prime Data, and guest Betty Vasconcelos of Canada Post, as they talk about…
Today’s Marketing Minute is brought to you by the letter Q, for Query. The more you know about your data, the better. Query your data. It’s November 2020, and you may have noticed the recent passing of Alex Trebek, the long-time game show host of Jeopardy. The show is…
Now it’s easier to thank donors and send a tax receipt! Canada Post announced this week that they have acted upon the advocacy of Steve Falk, CEO of Prime Data, and other industry leaders and have included thank you notes with tax receipts in the Personalized Mail category. Until this…
Register now at Marketing’s most important function is to identify, engage with, and convert potential consumers into valuable and loyal customers that create long term revenue streams. Through the chaos of COVID-19, marketers have had to rethink their strategies in an unpredictable environment. The CFA’s Business Recovery Marketing Summit is…
Ready to take your marketing to the next level? Join Oct 15th for the “Amp it Up!” Virtual Marketing Series, hosted by Canada Post. Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness. You’ll learn how to engage audiences whose needs are…
Seize the Day! My latest video ALSO speaking at Canada Post “Amp It Up” Summit on Thursday, Oct. 15th. Register Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic) emails that seize a moment have enormous value. First purchases, birthdays, cart…
Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak,…
Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them regularly. Despite all the digital tools…
Brought to you by the letter “D” this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours of online triggers, like a remarketing…
Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we’ve come up with a Spring Tune Up campaign Starting April 1,…
Last updated November, 2020 Some of our clients have asked us for a statement on what we’re doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested practices and recommendations of Health Canada and the Government of Ontario. We have…
Measuring things is tricky In the physical world there are a lot of different ways to measure. In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point. A lot of the time it still comes down to A/B testing to determine…
– Award conveys honourary membership in Canada Post Wings of Leadership Club – Rod Hart, Chief Customer and Marketing Officer, Canada Post (far left) and Serge Pitre, VP Business Development, Canada Post (far right) present the 2019 Wings of Leadership Award to Prime Data. Steve Falk, President, Prime Data (second…
Omnichannel marketing is really just a fancy way to say integrated. As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going. Breaking down the silos between channels makes sure that your social media marketers, email advertisers and programmatic…
Prime Data is now the most widely represented direct mail company in Canada. Every Print Three location will now be able to bring direct mail and inkjet printing services to their customers. These are services that Print Three customers often request and are eager to add to their marketing toolkits….
I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting. I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s another story). I…
I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that…
It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere. If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term…
– Award conveys honourary membership in Canada Post Wings of Leadership Club – FOR IMMEDIATE RELEASE AURORA, ON, 12 August 2019 – Direct mail became faster and easier for marketers thanks to the recent Elan upgrade at Prime Data. “Our original Elan gave marketers unlimited variability in direct mail, at the…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s an oft-quoted line from 19th century marketing pioneer, John Wanamaker. When he said it, it made perfect sense. The whole idea of marketing was throwing everything at the wall and hoping…
If I were to say “timing is everything” you’d likely roll your eyes and move on to the next post. It’s something every marketing professional understands. If you hit the right target, with the right message, at the right time — you’re probably going to hit pay dirt. At…
My colleagues have made this award possible and they are already working towards it for next year. Thank you, you’ve made Prime Data an Employee Recommended Workplace. Read all about it in Graphics Arts magazine #healthyworkplace #marketing #directmail #globeandmail #graphicartsmagazine
How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express….
It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements — but apparently it’s trumped by Christmas. Tuck that bit of information away in case you ever end up on…
I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context. I’m working on a video for each letter of the alphabet in my A to Z Growth Series, you can find them all in my LI profile….
You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they…
Is it time to change the channel on your marketing campaigns? Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change…
Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While…
A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us — because a good party should always be shared with the…
In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times out of 10. When was the last time you were digitally stalked around the web, based…
It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble. Engaging your clients is a two-part process One…
I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple. If you have pictures and videos on your phone you don’t often look at them….
Guest post from Dana Williams, Manager, Data Programming For the last few years, as head of the Data team at Prime Data, I’ve been blessed to work with a great team. The team members share some commonalities, but it’s the differences in knowledge, experience, culture and personalities that make this…
