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C is for Companions! Marketing Minute

Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….

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V is for Variable! Marketing Minute

V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…

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Dang! Kinda Neat!

Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat. Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com – Is officially designated as This is Kinda Neat (read on) Now you can satisfy your secret desire to…

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Y is for You! Marketing Minute

Let’s talk about YOU! You’re at a dinner party, and you’re chatting with the person next to you. Do you:A: Fill their ears with everything about you?B: Ask them questions that will draw them out a little and have them share something about themselves, instead of just ‘talking at…

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Paper Mail Can Still Party

By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. …what a rush! So, Email throws a big party to celebrate this milestone. They sit down with SMS…

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O is for Omni-Channel – Marketing Minute

Omni-channel marketing is used by smart marketers. It’s about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully capture your market. The very best marketers we know are using an Omni-channel…

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Best Practices for Tax Receipts – Webinar Replay

Charitable Thank You & Tax Receipts Understanding the Cost vs. Value Proposition When you say “Thank You” with your tax receipt, it improves donor relationships. Enjoy this 30 min. webinar with host Steve Falk, CEO of Prime Data, and guest Betty Vasconcelos of Canada Post, as they talk about…

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Q is for Query – Marketing Minute

Today’s Marketing Minute is brought to you by the letter Q, for Query. The more you know about your data, the better. Query your data. It’s November 2020, and you may have noticed the recent passing of Alex Trebek, the long-time game show host of Jeopardy. The show is…

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Nonprofit Fundraisers Just Received A Major Gift

Now it’s easier to thank donors and send a tax receipt! Canada Post announced this week that they have acted upon the advocacy of Steve Falk, CEO of Prime Data, and other industry leaders and have included thank you notes with tax receipts in the Personalized Mail category.  Until this…

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Business Recovery Summit Series

Register now at  Marketing’s most important function is to identify, engage with, and convert potential consumers into valuable and loyal customers that create long term revenue streams. Through the chaos of COVID-19, marketers have had to rethink their strategies in an unpredictable environment. The CFA’s Business Recovery Marketing Summit is…

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Amp It Up Marketing Summit

Ready to take your marketing to the next level? Join Oct 15th for the “Amp it Up!” Virtual Marketing Series, hosted by Canada Post. Join marketers from across the country to learn how to amplify your marketing mix for greater effectiveness. You’ll learn how to engage audiences whose needs are…

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S is for Seize the Day

Seize the Day! My latest video ALSO speaking at Canada Post “Amp It Up” Summit on Thursday, Oct. 15th. Register Capturing a moment in a customer or donor lifecycle can be gold! Automated and triggered (programmatic) emails that seize a moment have enormous value. First purchases, birthdays, cart…

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Why Direct Mail Hits Home Now

Direct mail, research shows, has a 20% higher motivation response than digital media. Integrated with a digital strategy, these campaigns result in a 39% increase in attracting consumer attention. So why is direct mail so impactful and how does it fit into a multi-channel strategy? In this webinar, Andrew Hrywnak,…

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L is for Lifetime Value

Let’s think about your customer for the long term. How do you maintain lifetime value so it’s not a 1 time purchase or donation? Once a client is a lifetime client, you have so many ways to target them and communicate with them regularly. Despite all the digital tools…

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D is for Digital

Brought to you by the letter “D” this 2 minute video is a riff on using all the digital channels available to a marketer. This can now include DIGITAL print which can be driven try triggers like a remarketing email. Mailed within hours of online triggers, like a remarketing…

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Spring Tune Up is Sprouting at Prime Data

Right now, health is at the forefront of everything we do, at work and at home. Health authorities are giving us important health tips, but what can we do to keep our spirits up, too? At Prime Data, we’ve come up with a Spring Tune Up campaign Starting April 1,…

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COVID-19 – our most recent news

Last updated November, 2020 Some of our clients have asked us for a statement on what we’re doing during the COVID-19 situation. We are making adjustments daily During this unprecedented situation, we will respond following the suggested practices and recommendations of Health Canada and the Government of Ontario. We have…

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M is for Measurable

Measuring things is tricky In the physical world there are a lot of different ways to measure.  In the digital world there are even more! Click-through rates, open rates, KPIs, ROI… you get the point. A lot of the time it still comes down to A/B testing to determine…

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Wings of Leadership Award has spirits soaring at Prime Data

– Award conveys honourary membership in Canada Post Wings of Leadership Club – Rod Hart, Chief Customer and Marketing Officer, Canada Post (far left) and Serge Pitre, VP Business Development, Canada Post (far right) present the 2019 Wings of Leadership Award to Prime Data. Steve Falk, President, Prime Data (second…

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I is for Integrated

Omnichannel marketing is really just a fancy way to say integrated.  As a marketer, your goal is to integrate and measure campaigns so that you know where your marketing dollar is going.  Breaking down the silos between channels makes sure that your social media marketers, email advertisers and programmatic…

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Every Mailbox is a Stage

I work at a jazz club. I love it. I do it part-time to make a little extra bread, plus it keeps things interesting.  I’ve worked there off and on for the better part of twenty years, when I haven’t been living in Puerto Rico (but that’s another story).  I…

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I Can’t Thank You Enough

I can’t thank you enough It’s not just a sentiment. It’s an actual campaign here at Prime Data that lasted three months. #CTYE We wanted to thank and recognize clients, colleagues, vendors and everyone else who contributes to our success each and every day. That’s not to say that…

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B is for Beta: Always Be Testing

It’s been 27 years since the profanity-laced classic Glengarry Glen Ross dropped “ABC – Always Be Closing” into the lexicon of junior sales reps everywhere.  If the studios were to do a reboot today focusing on marketing pros, it might very well have just as much profanity. But the term…

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