TORONTO, ONTARIO, July 12th, 2022 AIIM Holdings Inc. (“AIIM” or the “Company”), a leading provider of omnichannel marketing communications solutions, today announced the acquisition of Prime Data, a leading provider of sustainable marketing communication solutions. Following the growth investment AIIM received in May 2022 from Vegvisir Capital, the Company continues…
Webinar replay: It’s Easy! Find out how you can “do” carbon neutral direct mail. A quick, 20-minute webinar that talks about how your organization can implement a carbon neutral direct mail campaign. Interested in learning more? Click below to book a chat with Steve. Book a chat with Steve…
UPDATE – June 7, 2022 Life is slowly returning to normal, the “new” normal. Prime Data is monitoring the status of Covid-19 in the community very closely, and the safety of our staff is our number one concern. We still have protocols in place concerning our onsite staff and visitors…
Well folks, I’ve finally reached the end of the alphabet. Here’s the final video in the Growth A-Z series, which shares insights, current research, and my favourite ideas about Growth in revenue, marketing, sales, and engagement. And it uses every single letter! It’s been fun over the last 3.5…
Start with the dataMail fewer, but more targeted mail pieces (remove duplicates, lapsed and deceased records, find movers, and use accurate information). You can easily reduce Direct Mail (DM) greenhouse gas emissions by 5% just with good data hygiene and making your lists more powerful while you do. Also consider…
How are you seizing the moment over “spraying and praying” with your direct mail marketing campaign? You can increase the impact of direct mail by seizing a moment. An unsubscribe, unopened mail, unengaged customer, or thank you, for instance. The ability to tie in CRM tools and produce high-quality,…
Asocial. Digital Media Detox. When people have had too much technology, they turn off their cell phones and computers, log off Facebook, and take holidays from Twitter. So many social media platforms with feeds that reach millions of people every day… but do they really? With the algorithms changing…
Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to the mailbox. For the first time, a direct mail piece can be…
Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…
A groundbreaking study that is the first step in developing carbon-neutral direct mail marketing. Aurora, ON, For Immediate Release – A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a…
