Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…
A groundbreaking study that is the first step in developing carbon-neutral direct mail marketing. Aurora, ON, For Immediate Release – A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a…
Supply chain disruptions can impact production times. Order early and avoid surprises and disappointments Dear valued clients, Unfortunately, the supply chain issues that have affected so many other industries are starting to impact the direct mail business both at the price and availability levels Our suppliers seem unable to predict…
Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….
V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…
Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat. Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com – Is officially designated as This is Kinda Neat (read on) Now you can satisfy your secret desire to…
Let’s talk about YOU! You’re at a dinner party, and you’re chatting with the person next to you. Do you:A: Fill their ears with everything about you?B: Ask them questions that will draw them out a little and have them share something about themselves, instead of just ‘talking at…
UPDATE – May 15, 2021 Prime Data is Hundo V – What the heck is Hundo V? Our essential production staff that work on-site at Prime Data are Hundo (100%) V (vaccinated) with the 1st dose against the COVID-19 virus. Shout out to our staff who took on the personal…
By: Ted Haberer, Director of Customer Success at Prime Data (Not Pictured) Email turns fifty this year. Ray Tomlinson sent the first email in 1971, and it went something like this: “QWERTYUIOP”. …what a rush! So, Email throws a big party to celebrate this milestone. They sit down with SMS…
Omni-channel marketing is used by smart marketers. It’s about building relationships over multiple channels, creating a unified brand message. Using digital is only one part of the puzzle. Working from device to device will not fully capture your market. The very best marketers we know are using an Omni-channel…
