Start with the dataMail fewer, but more targeted mail pieces (remove duplicates, lapsed and deceased records, find movers, and use accurate information). You can easily reduce Direct Mail (DM) greenhouse gas emissions by 5% just with good data hygiene and making your lists more powerful while you do. Also consider…
How are you seizing the moment over “spraying and praying” with your direct mail marketing campaign? You can increase the impact of direct mail by seizing a moment. An unsubscribe, unopened mail, unengaged customer, or thank you, for instance. The ability to tie in CRM tools and produce high-quality,…
Asocial. Digital Media Detox. When people have had too much technology, they turn off their cell phones and computers, log off Facebook, and take holidays from Twitter. So many social media platforms with feeds that reach millions of people every day… but do they really? With the algorithms changing…
Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to the mailbox. For the first time, a direct mail piece can be…
Whether it’s a donor to your fundraiser or a new customer into your store or e-commerce site, it often costs hundreds of dollars to bring a new customer to your location. After the second or third transaction, that client becomes very valuable, and you begin to break even on…
A groundbreaking study that is the first step in developing carbon-neutral direct mail marketing. Aurora, ON, For Immediate Release – A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a…
Supply chain disruptions can impact production times. Order early and avoid surprises and disappointments Dear valued clients, Unfortunately, the supply chain issues that have affected so many other industries are starting to impact the direct mail business both at the price and availability levels Our suppliers seem unable to predict…
Great companions work well together, and in marketing two great pals are mail and email. These two marketing channels have developed independently of each other, and it’s about time that they were celebrated for their value and similar strengths. You probably communicate with your customers or donors by email….
V is for Variable – A Marketing Minute by Steve Falk Cookies are a beautiful thing. Especially when they’re in browsers. They allow you to deliver a variable message to the person who’s online. For example, a person in their late teens or early twenties is watching a YouTube…
Welcome to Prime Data’s new monthly feature about things that we think are Dang! Kinda Neat. Some of them, we are proud to say, are dreamed up by our clients. Tribeune.com – Is officially designated as This is Kinda Neat (read on) Now you can satisfy your secret desire to…
