Variable Print and Digital Marketing: two pieces of the same puzzle

I’m a big proponent for breaking down the silos between online and offline marketing and communications efforts.  In fact, finding the value in the physical, or analog was the the topic of a book launch I attended last night in Toronto, for…

Who cares about values anyway?

At Prime Data we make a conscious effort to build strong values into our culture. For the people who work here this effort is important. Let’s face it, coming to work is a lot more pleasant when you are respected as a person and not just seen…

Print is still the 800lb marketing gorilla

Print marketing is dead. Newspapers are finished. Physical books should be used for fuel as we read our Kindles by the light of books’ glowing embers in the fireplace. I’ve been in this business a long time and I’ve heard it all over the…
Canada Post award

Canada Post strike averted. Now what?

4 Days to Act !Next steps for Businesses, e-commerce and charitiesDo you use mail to support the activities of your business or charity? If you do then there is little   doubt you experienced some impact on your business as the threat of a…

Learning at the speed of innovation

The marketing technology industry is changing fast. What was breakthrough technology last year, is old news today.It wasn’t always like that. For decades our specialty, variable data print technology and the industry as a whole, lived in it’s…

What I learned at Graph Expo 2016

Whenever I attend a conference I like to make a list of things I learned. Sometimes it’s to remind myself of what the value was of the time spent there; other times there’s stuff I want to share with colleagues, and here in my posts.Two…

Millennials Under The Spell Of Harry Potter Direct Mail

I’ve made this case before: a printed piece of direct mail has a greater perceived value, and drives much higher results than email.Of course that’s something you’d expect me to say, because printed marketing technology is my business.…

Graph Expo 2016 Session Picks

Earlier this week I wrote about the value of attending Graph Expo to our clients. Continuous improvement is something we take seriously. And attending events like this one makes us a stronger partner for organizations that are currently using…

Improving our services through education

With the pace of technological innovation within the print industry increasing at an almost exponential rate, the one thing that is becoming more and more evident is that those who fail to keep up are not only hurting their own ability to compete,…

Increase in Response Rates By Using Clean Data

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