My Day At Prime Data - A 15 year old's view of direct mail

15 year old Ashlyn Cowie spent a day around our shopI woke up at 6:30am this morning, I was curious about the day ahead of me at Prime Data. As my mom and I drove into the parking lot of the building, I got an instant rush of excitement to finally…

University study makes business case for combining print and digital

Temple University was so impressed with the way printed mail delivered results in a recent study, they’ve made it part of their multi-channel marketing program to enrol Masters students.The study conducted by Temple University and paid for…

There’s no such thing as crisis communications

Extinguish PR fires with a little bit of paperYour customer engagement plan is never a “set it and forget it” proposition.You can bring everyone together to map out a strategy and put execution plans in place one month, and then have an…

Turn clumsy auto recall notices into winning customer engagements

Building a great vehicle can’t be easy. The effort that goes into engineering a product that is safe AND reliable AND sexy to consumers is incredible. But the automotive industry has got it figured out. And as a result, not only has the overall…
Data driven retail marketing

Digital strategies are a perfect fit for the traditional shopping experience

There is a very old marketing adage that goes something like this: “Half of my marketing budget is wasted. I just wish I knew which half.”For the longest time measuring results was an inexact science. Long before A/B testing, retailers had…

The trick to a killer win-back program

Anyone who’s ever been in the sales game knows that it’s cheaper to keep and sell to an existing customer than to find, market and convert a new one. Never has this been more important than online. Once a visitor is converted from a first-time…

Keeping an eye on the many opportunities for print in an online landscape

I heard that Bill Gates reads 50 books a year! He’s always learning. Our marketing technology landscape is evolving so fast it feels like you need to read the equivalent of a book a week to keep up with it. But it’s a fun part of the job.At…

Drop the needle on your next digital campaign

Did you hear the one about the guy who went to a digital party and an analog turntable stole the show?Well it’s no joke. This happened to me last week at Dx3 in Toronto. As Canada’s premier digital marketing event you’d be right to assume…

Dx3 2017: What not to miss

It’s less than a week until the 2017 edition of Dx3 kicks off in Toronto. And as Canada’s biggest digital marketing expo, it brings the best and brightest from multiple industries together to discuss the online marketplace for business both…

DX3 and the revenge of analog

Need it be said that we live in an increasingly digital world? We communicate with email, do research and purchase products online. And we are hit up with more marketing messages on a daily basis than at any other period in history. Even our…