Why direct mail is more valuable to advertisers than ever

You don’t often hear of a platform coming back stronger than ever after being decisively thumped by a new technology. But that’s the story of direct mail. It might be hard to remember, but there was a time before the internet and email and…
2018 ontario municipal election

Voter registration cards: Your data security matters

As the Ontario municipal elections approach, towns and cities across the province are gearing up to mail voter registration cards to residents. And if your municipality hasn’t already started, it is certainly one of the big projects looming…

Unboxing the General Mills & Canada Post Olympic Campaign

https://www.youtube.com/watch?v=zbti-IpUWgM Don’t like videos? Read the transcript! Hey, how’re you doing? Steve Falk here from Prime Data. We’re going to do an unboxing of this box of Cheerios - one of my favorite breakfast treats. Turns…

Christmas and holiday cards show the real value of direct mail

As someone who works in direct mail I’m used to making a solid business case for using print as part of comprehensive multi-channel marketing campaigns.And while I can cite all sorts of stats on the effectiveness and perceived value of sending…

Canada Post’s authentic brand shines across Canada

Some of the best advice I ever got from my parents was not to hang out with troublemakers because everyone would eventually assume I was a troublemaker as well.In retrospect that was my first experience with branding.I might have been the best…
Accessible fundraising campaigns are the future

Accessibility opens the door to more effective fundraising campaigns

Let’s be honest, unless we have a personal link to the it, we don’t often think of accessibility issues. OK, maybe we consider it if there is an accessibility regulation we need to follow.That’s a shame because this means businesses and…

Don't blame catalogues for Sears' failure

Here’s a fun fact -- my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!)…

How long is too long for data retention?

I once heard that the best way to have people not read something on your site was to name the page “Terms of Service.”After 20 years you’d think somebody would have found a way to simplify the language and bring a little clarity to what…

When it comes to data, security is in the details

According to a recent article in Forbes your credit card is worth 25 cents. That might not sound like a lot. But when you hear about security breaches in the news, it’s not just one card, but millions that are scooped up and made available…

Technology is making the print industry boom

Last week was a big week at Prime Data. We celebrated the expansion and centralizing of our production, IT and administration in Aurora, Ontario. It was a full-on celebration with a Dixieland band, tours of our new location, visits from dignitaries,…